Differentiating an App from a Website  Jan 28, 2013 1:53 PM By Bob Moul

When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.

How to Catch and Keep the Digital Shopper  Jan 14, 2013 9:17 AM By MCM staff

As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.

10 Tips to Build a Multichannel B2B Ecosystem  Dec 28, 2012 2:07 AM By Michael Chuma

Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.

Why Your Email Marketing Needs Power-Packed Data  Nov 20, 2012 1:08 AM By Jim Davidson

Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email

How to Reach the Cross-channel Consumer This Holiday  Nov 13, 2012 7:02 PM By Jay Henderson

How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.

Google’s Paid Clicks Rise, Average CPC Drops  Oct 23, 2012 6:51 AM By Tim Parry

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.

How to Determine Your Customers Want Live Chat  Oct 22, 2012 9:34 PM By Pascal van Opzeeland

To help you decide whether you should invest time and money in exploring the benefits of live chat, Userlike has researched for what type of websites live chat is most beneficial. To do this, Userlike has conducted a questionnaire among 100 ecommerce websites that use live chat.

Day 1 Tweets from ExactTarget Connections #ET12  Oct 16, 2012 6:42 PM By MCM staff

Day 1 Tweets from ExactTarget Connections #ET12 Here are the top tweets from Day 1 of ExactTarget Connections #ET12 on Oct. 15, 2012 Storified by MultichannelMerchant

Key Metrics for Product Selection  Oct 02, 2012 1:55 AM By Kathleen Schultz

Use this checklist to measure at both the category and total event levels.

Big Data: The Conversational Game-Changer  Oct 01, 2012 11:32 PM By Erin Lynch

No matter where you go in the marketing world, you can

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