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CRM ARCHIVE

How to Reach the Cross-channel Consumer This Holiday  Nov 13, 2012 7:02 PM By Jay Henderson

How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.

Google’s Paid Clicks Rise, Average CPC Drops  Oct 23, 2012 6:51 AM By Tim Parry

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.

How to Determine Your Customers Want Live Chat  Oct 22, 2012 9:34 PM By Pascal van Opzeeland

To help you decide whether you should invest time and money in exploring the benefits of live chat, Userlike has researched for what type of websites live chat is most beneficial. To do this, Userlike has conducted a questionnaire among 100 ecommerce websites that use live chat.

Day 1 Tweets from ExactTarget Connections #ET12  Oct 16, 2012 6:42 PM By MCM staff

Day 1 Tweets from ExactTarget Connections #ET12 Here are the top tweets from Day 1 of ExactTarget Connections #ET12 on Oct. 15, 2012 Storified by MultichannelMerchant

Key Metrics for Product Selection  Oct 02, 2012 1:55 AM By Kathleen Schultz

Use this checklist to measure at both the category and total event levels.

Big Data: The Conversational Game-Changer  Oct 01, 2012 11:32 PM By Erin Lynch

No matter where you go in the marketing world, you can

Meet the 2012 MCM Awards Judges  Jul 31, 2012 7:55 PM By Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

3 Priorities for Effective Drop Shipping  Jul 25, 2012 2:52 AM By MCM staff

Allowing vendors to ship merchandise directly to a retailer

Former Yahoo CEO Lands at ShopRunner  Jul 25, 2012 2:16 AM By Jim Tierney

Scott Thompson, the former Yahoo CEO and PayPal President, has been named CEO at 2-year-old online fulfillment services provider ShopRunner.

4 Tips for Effective Inventory Management  Jun 30, 2012 2:00 AM By Steve Warren

Inventory management is a pain point that plagues many retailers. Without an effective strategy, companies can make critical mistakes: tie up capital in excess inventory, create picking errors in the warehouse, and even miss sales opportunities due to out-of-stock products. Here are four tips to help retailers develop an inventory plan that works.






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