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CRM ARCHIVE

Risk-based Approach to Fraud Detection  Feb 16, 2012 7:52 AM By Monica Pearson

Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.

Is Open-Source OMS Right for Your Operation?  Feb 16, 2012 6:26 AM By Ernie Schell

Most multichannel merchants are familiar with the two domi

A Brief Guide to OMS Mergers and Acquisitions  Jan 30, 2012 6:06 PM By Ernie Schell

Coordinating this is a tall order. It is not surprising that software vendors in the OMS field either acquire other related vendors to make it easier to manage and support their solutions, or are acquired by other companies who value some or all of what the acquired company can provide.

4 Ways to Boost Your Customer Experience Management Program  Jan 24, 2012 1:39 AM By Jim Tierney

The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company

Some More Contact Center Metrics  Dec 22, 2011 12:42 AM By Jim Tierney

Given the growth of the digital market, as well as the parallel direct-to-consumer and retail marketing, here are some newer contact center metrics to consider according to Steven Edelstein, CEO of brand management/marketing consultancy The Logical Step

Contact Center Metrics for Today’s Multichannel Merchants  Dec 22, 2011 12:33 AM By Kathryn Jackson

Identifying and improving performance measures connected to the success or failure of today

2012 Outlook: Digital Data Will Take Center Stage  Dec 14, 2011 11:39 PM By Chris DeMartine

An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components

Cutting Through the Fog with Cloud-based SaaS Solutions  Dec 01, 2011 10:30 PM By Ernie Schell

Cloud computing is enabling all kinds of businesses to buy Internet-based access to hosted software, infrastructure and platform services on an on-demand, elastic basis

Backword: What do you think the best opportunities will be in 2012?  Dec 01, 2011 10:30 PM By MCM staff

Q&A with Neil Sexton, Brian Tilzer, Larry Davis, & Cam Balzer

Ernie Schell’s Guide to SaaS Provider and Systems  Nov 17, 2011 4:17 AM By Ernie Schell

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