Most multichannel merchants are familiar with the two domi
Coordinating this is a tall order. It is not surprising that software vendors in the OMS field either acquire other related vendors to make it easier to manage and support their solutions, or are acquired by other companies who value some or all of what the acquired company can provide.
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
Given the growth of the digital market, as well as the parallel direct-to-consumer and retail marketing, here are some newer contact center metrics to consider according to Steven Edelstein, CEO of brand management/marketing consultancy The Logical Step
Identifying and improving performance measures connected to the success or failure of today
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
Cloud computing is enabling all kinds of businesses to buy Internet-based access to hosted software, infrastructure and platform services on an on-demand, elastic basis
Q&A with Neil Sexton, Brian Tilzer, Larry Davis, & Cam Balzer
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.