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CRM ARCHIVE

6 Ways to Maximize Your Mobile Promotions  Jun 02, 2012 1:39 AM By Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.

Sudden Impact: How Vermont Teddy Bear Staffs and Trains its Holiday Help  Jun 01, 2012 8:55 PM By Katie Camardo

The Vermont Teddy Bear Company, along with sister companies Calyx Flowers and Pajama Gram, faces the challenges of being a seasonal business. More than 60% of its annual revenue comes during the Christmas and Valentine

Fulfillment and Contact Centers: Making the Internal vs. Outsourcing Decision  Apr 16, 2012 12:18 AM By Curt Barry

Is 3PL for you? Here’s how to analyze your current operations, as well as your options.

Best Practices for Up-selling and Cross-selling in the Contact Center  Mar 28, 2012 3:22 AM By Kathleen Peterson

Cross-selling and up-selling initiatives have existed in the contact center industry for a very long time and implemented with varying levels of success. Perhaps it is time to consider the “best practices” most often neglected in these initiatives

Four Simple Ways to Help Your Inbound Service Team Drive Sales  Mar 03, 2012 2:22 AM By Kim Silva

During peak times the order calls roll in at contact centers, but during off peak it

5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants  Feb 18, 2012 1:25 AM By Fred Lizza

Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.

Risk-based Approach to Fraud Detection  Feb 16, 2012 7:52 AM By Monica Pearson

Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.

Is Open-Source OMS Right for Your Operation?  Feb 16, 2012 6:26 AM By Ernie Schell

Most multichannel merchants are familiar with the two domi

A Brief Guide to OMS Mergers and Acquisitions  Jan 30, 2012 6:06 PM By Ernie Schell

Coordinating this is a tall order. It is not surprising that software vendors in the OMS field either acquire other related vendors to make it easier to manage and support their solutions, or are acquired by other companies who value some or all of what the acquired company can provide.

4 Ways to Boost Your Customer Experience Management Program  Jan 24, 2012 1:39 AM By Jim Tierney

The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company






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