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CRM ARCHIVE

Give Your Customers a Raise  Apr 06, 2011 11:49 PM By Jim Tierney

As a merchant,

Five Tips to Sell Social Media to Skeptics  Feb 19, 2011 8:09 PM By Paul Gillin

The reality is that even businesses with a small audience and long-time relationships can benefit from the insights that social media gives them into their markets and their competition. What’s more, online conversations may yield opportunities in markets that the company doesn’t currently operate. And the cost of experimentation is low. Here are five approaches to consider, whether you sell to consumers or other businesses.

Two U.K. systems hit U.S. shores  Feb 01, 2011 10:30 PM By Ernie Schell

It’s not exactly a British invasion, but in the past year two U.K.-based vendors of multichannel order management and fulfillment software, MNP and Omnica,

Linda Spellman: 2011 MCM Awards Judge  Jan 10, 2011 5:03 PM By MCM staff

Judge: Linda SpellmanCompany and position: Vice President, CRM and Direct Marketing at Carter’sYears as an MCM Awards judge: 8 Q&A How would you describe your job and what you do? I manage the optimization of the overall customer contact strategy for …

Email 2011: The Pros Prognosticate  Dec 01, 2010 10:30 PM By Sherry Chiger

JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker

Eye on OMS Systems  Jun 01, 2010 9:30 PM By Ernie Schell

The hot topic in systems is the July 1 deadline for meeting the requirements of the Payment Card Industry Security Standards Council (PCI-SSC) and its

Four degrees of customer centricity  Oct 01, 2009 9:30 PM By Francey Smith

Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we

Upward Mobility  Oct 01, 2009 9:30 PM By Ken Magill

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could

How Customer Loyalty Differs Online  Aug 25, 2009 9:34 PM By Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.

OMS Directory  Jun 01, 2009 9:30 PM By MCM staff

Abison Comprehensive Commerce Suitewww.abison.com Introduced: 2006 Version: 2.5.3 Company: Abison Contact: Scott A. Karlo, 888-877-3963, info@abison.com






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