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CRM ARCHIVE

Linda Spellman: 2011 MCM Awards Judge  Jan 10, 2011 5:03 PM By MCM staff

Judge: Linda SpellmanCompany and position: Vice President, CRM and Direct Marketing at Carter’sYears as an MCM Awards judge: 8 Q&A How would you describe your job and what you do? I manage the optimization of the overall customer contact strategy for …

Email 2011: The Pros Prognosticate  Dec 01, 2010 10:30 PM By Sherry Chiger

JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker

Eye on OMS Systems  Jun 01, 2010 9:30 PM By Ernie Schell

The hot topic in systems is the July 1 deadline for meeting the requirements of the Payment Card Industry Security Standards Council (PCI-SSC) and its

Four degrees of customer centricity  Oct 01, 2009 9:30 PM By Francey Smith

Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we

Upward Mobility  Oct 01, 2009 9:30 PM By Ken Magill

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could

How Customer Loyalty Differs Online  Aug 25, 2009 9:34 PM By Michael Greenberg

The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.

OMS Directory  Jun 01, 2009 9:30 PM By MCM staff

Abison Comprehensive Commerce Suitewww.abison.com Introduced: 2006 Version: 2.5.3 Company: Abison Contact: Scott A. Karlo, 888-877-3963, info@abison.com

What Recession?  May 01, 2009 9:30 PM By MCM staff

If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining

The ideal multichannel org chart  May 01, 2009 9:30 PM By Francey Smith

Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via

BI systems across the enterprise  May 01, 2009 9:30 PM By Curt Barry

The most serious business information problem companies face is finding a single version of the truth. Many companies are installing best-of-breed systems






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