JORDAN COHEN is vice president, business development at digital advertising firm Pontiflex. The top email service providers will ditch the ESP moniker
The hot topic in systems is the July 1 deadline for meeting the requirements of the Payment Card Industry Security Standards Council (PCI-SSC) and its
Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could
Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
Abison Comprehensive Commerce Suitewww.abison.com Introduced: 2006 Version: 2.5.3 Company: Abison Contact: Scott A. Karlo, 888-877-3963, email@example.com
Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via
The most serious business information problem companies face is finding a single version of the truth. Many companies are installing best-of-breed systems
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
Cutting costs and improving customer service are everlasting business goals in any economy. With capital expense budgets shrinking, however, more organizations are adding a third goal to the list: extending the life of their existing contact center infrastructure. In other words, companies want to deliver better service at lower costs using the software and hardware they already own.