Do Printers Get It?

They may have a role to play. But traditional printers aren’t necessarily the best people to talk about digital printing, says Stefan Agustsson, vice president of operations for Yoffi Digital Press.

That’s because they lack certain skill sets. In short, many don’t want to be in the business of communications.

“Anyone can buy a machine,” Agustsson says. “What will separate you is what you can do with the client data.”

But many printers “can’t engage at that level of marketing. They have to find partnerships with companies that do data analytics. They have to get over the fact of controlling the entire engagement themselves.”

Then there’s the sales aspect.

“A lot of printers have sales people who have never sold that way,” he says.

Despite all that, he sees growing interest on the part of offset printers.

“We’re digital printing specialists, and we have been approached by a large number of printing companies, people looking to bring solutions back to customers and drive volume,” he says.

How will it work?

“Marketing providers will give them content to push through their machines,” he adds. “It’s accelerating now faster than it ever has.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.