How to Drive In-Store Traffic and Sales With Mobile

Jun 10, 2014 2:44 PM  By

Mobile is still considered relatively new territory for retailers, and while they can create attractive mobile websites and roll out apps, games and other unique campaigns, the most important  mobile capabilities for retailers are enabling them to fall into three groups:

  1. Give customers the ability to search for and select merchandise quickly and easily.
  2. Enable customers to find and redeem offers
  3. Let customers pay for products using a method that’s convenient for them.

In order to be successful with any mobile offering or campaign the three groups should be covered.  See the four tactics retailers are doing to implement them.

Click here to read 4 Secrets to Drive In-Store Traffic and Sales with Mobile from Chief Marketer.