E-Mail List Prices Drop, Other Categories Stabilize: Worldata

There are bargains to be had in e-mail list rentals. On average, the per-thousand price of permission-based business-to-consumer lists dropped $50 from summer 2008.

While permission-based e-mail B-to-B lists remains the highest-priced category, boasting an average price of $288 per thousand, this figure is down by $11 from last summer, according to the Worldata Summer 2009 List Price Index.

Permission-based international e-mail prices recorded slight decrease from last quarter. The average international file was $404/M, decreasing $3/M from the last two previous quarters. Worldata has only been tracking international e-mail prices for four quarters.

Among other categories:

Public Sector lists were the second highest-priced category, with summer 2009 average prices of $174/M, increasing $4/M from last year.

Newsletters showed the greatest price increase over the previous year, with a straight average price of $170/M, a $7/M increase from last summer.

The lowest price decreases occurred within the Business Mags/Controlled and Business Merchandise Buyers categories, which both dropped $4/M from last year.

The only category that maintained the same pricing was Attendees/Members, which stayed at $128/M.

Donors was the lowest-priced category, with an average list price of $84/M, increasing $1/M over last year.

“This quarter we are noticing prices within many of the categories have started to level-off, a sign of the times that the economy is attempting to stabilize,” said Ray Tesi, senior VP of Worldata, in a statement. “Although there is a huge difference from last summer to now, from quarter-to-quarter we are starting to see prices even out.”

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