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eBay ARCHIVE

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

Will Marketplaces Devour Ecommerce?  Mar 17, 2014 6:44 PM By Ellen Shannon

At Catalyst 2014, ChannelAdvisor CEO Scot Wingo was referring to the growing dominance of marketplaces, notably Amazon’s and eBay’s, and the fact that marketplaces are outpacing the growth in general ecommerce websites.

Alex and Ani Increases Facebook Ads ROI by 80%  Jan 30, 2014 3:55 PM By Daniela Forte

Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.

The Big Picture Look of Selling in the Marketplace  Dec 20, 2013 11:48 AM By Daniela Forte

Thinking about selling on a marketplace like Amazon or eBay? Or are you doing so already? According to this infographic by Channel Advisor,

Video: Scot Wingo Explains the Growth of Google Shopping  Dec 02, 2013 4:28 PM By Tim Parry

ChannelAdvisor CEO Scot Wingo talks about how his clients have done over the 2013 Black Friday weekend in the marketplaces and the comparison shopping engines. [CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage] One major point is how well ChannelAdvisor’s clients are doing with Google Shopping. Wingo explains why ChannelAdvisor’s clients are seeing more […]

Marketplaces Are Thinking Globally and Locally  Oct 23, 2013 3:29 PM By Tim Parry

Once upon a time, merchants saw ecommerce marketplaces as a place to clear out overstock items. But the growing global economy and partnerships with brick and mortar retailers are making the marketplaces an attractive outlet for third-party merchants to sell their goods.In this executive summary from Multichannel Merchant, you will learn: Why partnering with marketplaces […]

eBay Acquires Shutl to Beef Up Same-day Delivery  Oct 22, 2013 12:16 PM By Tim Parry

eBay has acquired U.K.-based same-day delivery courier service Shutl, and will use the acquisition to boost its eBay Now to 25 markets by the end of 2014. Financial terms of the Oct. 22 deal have not been disclosed.

What to Consider When Selling Globally  Sep 15, 2013 7:56 PM By Daniela Forte

Are you looking to expand your U.S.-based business globally? There may be some things you will need to consider before moving towards the international route.

How to Sell Efficiently on eBay and Amazon  Sep 09, 2013 9:56 AM By Lisa Steinhart

Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.






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