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EngagementMar 30, 2016 3:57 PM By Jim Barnes
One of the most influential effects of online and mobile shopping is that retailers are now competing against more retailers than ever. Here is how you can create long-lasting relationships with your customers.
EngagementMar 15, 2016 11:00 AM By Daniela Forte
Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.
EngagementFeb 22, 2016 1:38 PM By Daniela Forte
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
EngagementFeb 11, 2016 11:56 AM By Daniela Forte
This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.
EngagementFeb 04, 2016 5:18 PM By Daniela Forte
When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.
EngagementJan 07, 2016 1:28 PM By Zeke Hamdani
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
EngagementDec 30, 2015 2:23 PM By Jim Davidson
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.
EngagementDec 22, 2015 5:10 PM By Matt Parsons
Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.
EngagementDec 14, 2015 2:26 PM By Missy Goss
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
EngagementNov 30, 2015 11:15 AM By Susan Marshall
What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.
Posted 2 days ago
by Zeke Hamdani
Posted 4 days ago