Subscribe


 

Engagement ARCHIVE

4 Tips for Driving Offline Sales from Online  Jul 13, 2015 12:20 PM By Manish Patel

Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.

5 Tips for Rethinking Your Brand Identity  Jul 06, 2015 3:10 PM By Neal Kaiser

Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

Curing A Business of the Survey Addiction  Apr 07, 2015 5:39 PM By David Trice

Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.

Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns  Feb 25, 2015 5:51 PM By Mike O'Brien

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]

How to Win the Valentine’s Day Shopper  Feb 09, 2015 1:36 PM By Daniela Forte

Retailers are plenty busy as Valentine’s Day approaches. See how retailers are taking full advantage of this holiday and what changes they are preparing for.

Brand Loyalty, Trust Keys to Canadian Consumers  Jan 21, 2015 9:49 AM By Mike O'Brien

Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.

Leveraging Big Data Via One-on-One Videos  Nov 18, 2014 9:38 AM By Deirdre Mills

Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.

Canadian Ecommerce a Great Opportunity for U.S. Merchants  Oct 13, 2014 10:30 AM By Mike O'Brien

With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.






© 2015, Access Intelligence, LLC. All rights reserved.