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EngagementMay 14, 2015 11:15 AM By Daniela Forte
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
EngagementApr 07, 2015 5:39 PM By David Trice
Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.
EngagementFeb 25, 2015 5:51 PM By Mike O'Brien
How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results? According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it involves “a bit of bravery and risk-taking.” “It’s easy to stay in the comfort […]
EngagementFeb 09, 2015 1:36 PM By Daniela Forte
Retailers are plenty busy as Valentine’s Day approaches. See how retailers are taking full advantage of this holiday and what changes they are preparing for.
EngagementJan 21, 2015 9:49 AM By Mike O'Brien
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
EngagementNov 18, 2014 9:38 AM By Deirdre Mills
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
EngagementOct 24, 2014 10:18 AM By Bart Heilbron
If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.
EngagementOct 13, 2014 10:30 AM By Mike O'Brien
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
EngagementSep 24, 2014 10:09 AM By Daniela Forte
While the headline of this blog post claims I have no idea who Derek Jeter is, that is not completely true. I do in fact know who he is and why at the moment the world is all abuzz about him.
EngagementSep 22, 2014 9:09 AM By Mike O'Brien
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.