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EngagementFeb 11, 2016 11:56 AM By Daniela Forte
This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.
EngagementFeb 04, 2016 5:18 PM By Daniela Forte
When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.
EngagementJan 07, 2016 1:28 PM By Murtaza “Zeke” Hamdani
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
EngagementDec 30, 2015 2:23 PM By Jim Davidson
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.
EngagementDec 22, 2015 5:10 PM By Matt Parsons
Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.
EngagementDec 14, 2015 2:26 PM By Missy Goss
Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.
EngagementNov 30, 2015 11:15 AM By Susan Marshall
What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.
EngagementNov 09, 2015 4:51 PM By Susan Ganeshan
It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.
EngagementOct 27, 2015 4:55 PM By Daniela Forte
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
EngagementSep 25, 2015 2:08 PM By Alyssa Nahatis
Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.
by Curt Barry
Posted 3 days ago
by Susan Wall
Posted 4 days ago