Engagement ARCHIVE

How Customer Feedback Can Make or Break Your Black Friday  Nov 09, 2015 4:51 PM By Susan Ganeshan

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.

Make the Connection With the “On the Go” Consumer  Oct 27, 2015 4:55 PM By Daniela Forte

With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.

It’s a New World for Email Marketing Holiday Campaigns  Sep 25, 2015 2:08 PM By Alyssa Nahatis

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.

How to Make Customers Special Friends of Your Brand  Sep 24, 2015 4:11 PM By Daniela Forte

Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.

ShopSocially Launches Customer Q & A Program to Increase Online User Engagement on Ecommerce Sites by 26%  Sep 10, 2015 10:07 AM By MCM Staff

ShopSocially today announced the launch of the “Customer Q & A” program to drive increased user-engagement and to enhance sales conversion rate. By employing this program, marketers can increase community engagement on their website by as much as 26% and gain deep insights into the customers’ decision making process.

5 Ways Product Content is King, Helping You Win the Commerce War  Jul 31, 2015 3:10 PM By Rob Gonzalez

Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.

4 Tips for Driving Offline Sales from Online  Jul 13, 2015 12:20 PM By Manish Patel

Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.

5 Tips for Rethinking Your Brand Identity  Jul 06, 2015 3:10 PM By Neal Kaiser

Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

Curing A Business of the Survey Addiction  Apr 07, 2015 5:39 PM By David Trice

Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.

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