Subscribe


 

Engagement ARCHIVE

SMS, Apps or Email? Finding the Right Channel for Your Marketing Campaign  Jul 28, 2016 1:37 PM By Daniela Forte

When it comes to spending big money on marketing strategies the only way marketing campaigns can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.

Why Post-Purchase Marketing Is So Important  Jul 21, 2016 11:26 AM By Greg Zakowicz

Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.

6 Tips to Effectively Offer a Welcome Email to Customers  Jul 07, 2016 11:42 AM By Daniela Forte

This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.

The Age of Authenticity: Retail Marketers Must Embrace UGC  Jun 24, 2016 1:14 PM By Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.

Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App  Jun 24, 2016 10:08 AM By MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.

How to Delight Customers with a Subscription Services Approach  Jun 22, 2016 12:16 PM By Daniela Forte

Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.

Mobile Marketing Best Practices:Targeting Brick-and-Mortar Shoppers  Jun 16, 2016 11:10 AM By Ted Dhanik

Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.

Mobile, Personalization, Relevance Key to Milennials at Steve Madden  Jun 16, 2016 11:05 AM By Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers  Jun 01, 2016 10:30 AM By Greg Zakowicz

Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers.

Steve Madden To Discuss the Unified Customer Experience at IRCE  May 31, 2016 5:27 PM By Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.






© 2016 Access Intelligence, LLC – All Rights Reserved.