Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. The new lipstick chatbot, which works on Facebook Messenger and was created in partnership with ModiFace, enables Estée Lauder customers to do the following:
Search for and virtually try-on Estée Lauder’s full assortment of lip shades, each individually shade-matched by ModiFace to realistically represent the actual product.
Take a quiz that provides personalized shade recommendations based on the user’s ideal color and finish preferences. Recommended shades can then be virtually tried-on and purchased.
Perform a unique search-by-color capability that allows shoppers to search for lipsticks by taking a photo of any object.
The Estée Lauder Lipstick Chatbot is the next step in the partnership between Estée Lauder and ModiFace which launched augmented reality based product try-on on esteelauder.com product pages in May 2017. Leveraging ModiFace’s patented facial recognition and Augmented Reality (AR) product simulation technology, the new chatbot enables users anywhere, on any device, to explore and interact with Estée Lauder’s iconic Pure Color Envy Sculpting Lipstick and its newest Pure Color Love Lipstick.
“One of the key pillars of our partnership with ModiFace is the application of Augmented Reality and AI across all platforms where customers interact with our brand,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “Messaging applications such as Facebook Messenger are the perfect platform for consumers to search, explore, try-on, and ideally purchase Estée Lauder products.”
“We see Augmented Reality as an essential layer of interaction between beauty customers and brands. Estée Lauder is among the leaders in embracing the notion of AR being used everywhere. We are very excited by the latest step in our partnership, and look forward with great excitement to the many steps that together we have in store for the near future,” said Parham Aarabi, Founder and CEO, ModiFace.