Executive Summary: Catalogs find a new role as ecommerce traffic drivers

Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand. In this executive summary from Multichannel Merchant, you will learn:

  • Why catalogs have been proven to drive more ecommerce traffic than social media.
  • How to incorporate user generated digital commerce such as ratings and reviews into your catalog copy
  • Why the USPS’s 5-day delivery plan could help catalog mailers save money in 2014.

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