NEW YORK, May 3, 2011 /PRNewswire/ — Express, Inc. (NYSE: EXPR), the specialty retail apparel chain operating 591 stores, announced today the enhanced option to purchase products via the brand’s Facebook page. The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.
Utilizing Facebook enables customers to engage in feedback of items by “liking” pieces, posting comments, recommending to friends and posting purchases. Shoppers also have the capability to add products to their wish list that are shared with the website and mobile platforms. The customer’s single asynchronous wish list is accessible from all three shopping platforms. Additionally Express’ Facebook page provides users with the ability to purchase Gift Cards and Egift Cards for last minute in person or virtual gifts. All inventory and pricing is consistent with web and mobile sites and updated seamlessly in real time. The page provides a new product zoom technology, secure check out and was developed internally by Express’ E-Commerce Operations team lead by Jim Wright, Sr. Vice President, CRM and E-Commerce who comments, “Social commerce is the next step in our evolution as a retailer. We continue to look for ways that the customer can interact with the brand on their own schedule and at their convenience, so that we bring down as many barriers as possible. Shopping from our Facebook page is a natural way to help customers interact and share their experience with our brand.”
Jessica Quillin of Quillin Consulting, LLC was recently quoted in a piece on Mashable.com about 5 Ways Retailers Are Winning Big With Facebook Commerce saying, “The concept of a Facebook store is to combine direct marketing and online shopping into a fully-tailored, streamlined retail experience. Online fashion and luxury retailers, especially those that sell high-end goods, are a natural fit for full ecommerce integration simply because they cater to a sophisticated demographic with busy lives who likely crave a more personalized, quick-access shopping experience.”
For more information, please contact Jose Martinez at BrandLink Communications – 323-302-9876 x102 or Jose@BrandLinkCom.com
About Express, Inc.
Express is the preferred young, sexy, and sophisticated designer brand for fashion-forward young women and men and all their lifestyle occasions. From casual to dressed-up, Express offers unparalleled style authority. At Present, Express operates more than 590 retail outlets in the United States. 2010 marked the brand’s 30th anniversary, as well as its expansion to Puerto Rico. www.express.com