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Holiday 2008: The Winners  Jan 20, 2009 10:27 PM By MCM staff

Yes, there were actually a few multichannel merchants that did well this holiday season, despite the dismal economy. We caught up with a few of them to see how they did it.

Oneida Ltd. to Close Factory Outlet Stores in U.S.  Jan 12, 2009 9:47 PM By MCM staff

Faced with slumping sales, Oneida Ltd., which for 129 years has been selling flatware, dinnerware, cookware, kitchen tools and cutlery to consumers and the food service industry, is closing its 20 factory outlet stores in the U.S.

Hanna Andersson, Gerber Childrenswear Sold  Dec 02, 2008 9:02 PM By Jim Tierney

Private equity firm Sun Capital Partners announced Nov. 25 that one of its affiliates, Childrenswear LLC, acquired children’s clothing cataloger/retailer Hanna Andersson Corp. and Gerber Childrenswear for $179 million.

Segmenting for Catalog 2.0  Dec 01, 2008 10:30 PM By Steve Trollinger

In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience

Get Ready for the Holidays with Matchbacks  Nov 10, 2008 10:37 PM By Anna-Lisa Ulbrich

In preparation for your upcoming holiday season, start thinking about the following six steps to help create a complete and detailed matchback

Penny Pinchers: Early fall sales for multichannel merchants  Nov 01, 2008 9:30 PM By Melissa Dowling

If you thought last fall was the worst of times, based on the hefty postal rate hike of May 2007 and the slowing economy, perhaps you were mistaken. On

Six actionable metrics and numbers  Oct 01, 2008 9:30 PM By Steve Trollinger

It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers

Merchandising the Web way  Oct 01, 2008 9:30 PM By Lauren Freedman

Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;

Coping with tough times  Oct 01, 2008 9:30 PM By Herschell Gordon Lewis

Times are tough. They’re especially tough for print catalogs. They carry a cross Web catalogs don’t. And an alarming number of dispassionate observers

10 Ways Merchants Can Find New Customers  Sep 29, 2008 7:46 PM By Tim Parry

Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.






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