Private equity firm Sun Capital Partners announced Nov. 25 that one of its affiliates, Childrenswear LLC, acquired children’s clothing cataloger/retailer Hanna Andersson Corp. and Gerber Childrenswear for $179 million.
In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience
In preparation for your upcoming holiday season, start thinking about the following six steps to help create a complete and detailed matchback
If you thought last fall was the worst of times, based on the hefty postal rate hike of May 2007 and the slowing economy, perhaps you were mistaken. On
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
Times are tough. They’re especially tough for print catalogs. They carry a cross Web catalogs don’t. And an alarming number of dispassionate observers
It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Every merchant would in theory want to achieve true multichannel integration. The major benefits to this range from improved customer satisfaction and
There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it’s the most