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Five Ways to Improve your Multi-Channel Marketing  Apr 22, 2008 2:06 AM By Bill Nicolai

The most popular order-taking channel? The Web. But many merchants maintain separate catalog and Internet silos. Click here to find out why Bill Nicolai thinks that

Digging in to Michigan Bulb  Apr 01, 2008 9:30 PM By MCM staff

Ah springtime, when a young man’s thoughts turn to gardening or something like that. And when you think gardening, venerable seed and plant catalogers

Financial Reports: BlueFly, Williams-Sonoma  Mar 29, 2008 3:47 AM By MCM staff

Fourth quarter, year-end results for BlueFly and Williams-Sonoma

Restoration/Catterton Deal Advances  Mar 06, 2008 7:50 AM By Jim Tierney

One day after the expiration of a

Henry Schein Appoints Four  Mar 04, 2008 8:20 PM By MCM staff

Healthcare products and services provider Henry Schein recently announced several promotions and new hires.

AND NOW FOR SOMETHING DIFFERENT  Mar 01, 2008 10:30 PM By MCM staff

If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re

Online Sales CONTINUE TO CLIMB  Mar 01, 2008 10:30 PM By Melissa Dowling

Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents

SHORT ORDER  Feb 01, 2008 10:30 PM By Melissa Dowling

The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,

Now or Never  Feb 01, 2008 10:30 PM By Tim Parry

It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants

Building up your e-mail file  Feb 01, 2008 10:30 PM By Ken Magill

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics






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