Affiliate ARCHIVE

Mal Dunn Owed Six-Figure Sums to List and Data Suppliers  Aug 30, 2007 3:31 AM By MCM staff

List firms have reason to feel nervous following last Friday’s Chapter 11 bankruptcy filing by Mal Dunn Associates Inc.

Integrate Your Marketing Efforts  Aug 27, 2007 9:57 PM By MCM staff

Jim Coogan thinks great strides are being made by merchants to become truly multichannel. Still, marketers could be doing a better job using catalogs and Web strategies to drive business.

Eight From Eight By Eight  Aug 04, 2007 12:28 AM By Richard H. Levey

(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”

Going postal, again  Aug 01, 2007 9:30 PM By MCM staff

Sometimes I think if I hear or read one more thing about this year’s postal rate hike, I’m going to scream. You must be getting pretty tired of it, too

Desperately seeking CRM  Aug 01, 2007 9:30 PM By Debra Ellis

Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,

I don’t know, you tell me  Aug 01, 2007 9:30 PM By Tim Parry

When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific

FALL or NOTHING  Aug 01, 2007 9:30 PM By MCM staff

The harsh new postal rates imposed in May are three months old. Mailers should be used to them, right? Think again. Many are still reeling and figuring

Going back to the future  Aug 01, 2007 9:30 PM By Jim Wheaton

Do you remember the 10 commandments of marketing database content management from previous columns? In case you don’t, here’s a quick recap: The data

Affiliate Mktg archive articles  Jul 15, 2007 7:55 PM By MCM staff


Home Depot sheds HD Supply unit  Jul 01, 2007 9:30 PM By Jim Tierney

After spending the past decade building up its business-to-business division, home improvement products retailer Home Depot has sold the unit to a trio of private equity firms:Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice.

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