Affiliate ARCHIVE

FALL or NOTHING  Aug 01, 2007 9:30 PM By MCM staff

The harsh new postal rates imposed in May are three months old. Mailers should be used to them, right? Think again. Many are still reeling and figuring

Going back to the future  Aug 01, 2007 9:30 PM By Jim Wheaton

Do you remember the 10 commandments of marketing database content management from previous columns? In case you don’t, here’s a quick recap: The data

Affiliate Mktg archive articles  Jul 15, 2007 7:55 PM By MCM staff


Home Depot sheds HD Supply unit  Jul 01, 2007 9:30 PM By Jim Tierney

After spending the past decade building up its business-to-business division, home improvement products retailer Home Depot has sold the unit to a trio of private equity firms:Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice.

Home Depot Supply Sold  Jun 20, 2007 1:39 AM By Jim Tierney

A trio of private equity firms–Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice–have snapped up Home Depot

What Direct Merchants Can Learn From Direct Marketers  Jun 11, 2007 10:13 PM By David Rosen

Being an active member of both multichannel retail and direct marketing communities, I

Cracking the Multichannel Code: Analysis Across Channels  Jun 01, 2007 9:30 PM By Steve Trollinger

It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants

Sun Capital Swings for Edwin Watts  May 27, 2007 9:09 PM By MCM staff

With an eye toward building a greater presence in the golf market, an affiliate company of private equity firm Sun Capital Partners acquired Edwin Watts Golf Shops on May 25.

Financial Reports: Limited Brands, Charming Shoppes  May 25, 2007 6:23 PM By MCM staff


Best Practices in Data Mining: The Second Five Commandments  May 01, 2007 9:30 PM By Jim Wheaton

Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that

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