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Best Practices in Data Mining: The Second Five Commandments  May 01, 2007 9:30 PM By Jim Wheaton

Data mining is enhanced, often dramatically, when the source data are improved. The ultimate goal is for data mining to be performed off a platform that


1. Penton Media, Inc. d/b/a Multichannel Merchant (

Boston Proper Makes It “Sexy”  Apr 23, 2007 5:45 PM By Mark Del Franco

Michael Tiernan built Boston Proper, a cataloger specializing in

Six Keys to Mailing Your Web Buyers  Apr 16, 2007 9:18 PM By Jim Coogan

Catalog merchants need to learn the new rules for mailing Web buyers profitably to manage the flood of business coming through the Web. And pure web merchants will gain a huge advantage other Web marketers if they learn to circulate catalogs to their buyers

Hanover Direct Completes Going Private Transaction  Apr 16, 2007 6:49 PM By MCM staff

It’s official: Weehawken, NJ-based Hanover Direct is a privately held company has completed its going private transaction with Chelsey Direct

Google Readies for Action  Apr 04, 2007 11:26 PM By Brian Quinton

(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,

Five Rules for Working with Online Communities  Apr 04, 2007 11:21 PM By MCM staff

The resurgence of activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.

Harry & David Sells Jackson & Perkins  Apr 03, 2007 5:27 PM By Jim Tierney

Food gifts cataloger/retailer Harry & David Holdings announced that it is selling most of the assets of its Jackson & Perkins gardening brand to an investment group

Systems Solutions: 2007 Order Management Software Roundup  Apr 01, 2007 9:30 PM By Ernie Schell

Shopping for order management software (OMS) is never fun, but at least we’ve done much of the legwork for you with our annual roundup. We have four new

BabyUniverse Merging with eToys Direct  Apr 01, 2007 9:30 PM By Mark Del Franco

BabyUniverse, an online marketer of baby and maternity products, will merge with eToys Direct. The combined company’s brands will include Posh Tots, which

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