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Hanover Direct Completes Going Private Transaction  Apr 16, 2007 6:49 PM By MCM staff

It’s official: Weehawken, NJ-based Hanover Direct is a privately held company has completed its going private transaction with Chelsey Direct

Google Readies for Action  Apr 04, 2007 11:26 PM By Brian Quinton

(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,

Five Rules for Working with Online Communities  Apr 04, 2007 11:21 PM By MCM staff

The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.

Harry & David Sells Jackson & Perkins  Apr 03, 2007 5:27 PM By Jim Tierney

Food gifts cataloger/retailer Harry & David Holdings announced that it is selling most of the assets of its Jackson & Perkins gardening brand to an investment group

Systems Solutions: 2007 Order Management Software Roundup  Apr 01, 2007 9:30 PM By Ernie Schell

Shopping for order management software (OMS) is never fun, but at least we’ve done much of the legwork for you with our annual roundup. We have four new

BabyUniverse Merging with eToys Direct  Apr 01, 2007 9:30 PM By Mark Del Franco

BabyUniverse, an online marketer of baby and maternity products, will merge with eToys Direct. The combined company’s brands will include Posh Tots, which

Live from NEMOA: Examine Your Contact Strategies  Mar 26, 2007 10:45 PM By Tim Parry

Cambridge, MA

Can You Trust Your Test Results?  Mar 26, 2007 9:43 PM By Jude Hoffner

Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.

BabyUniverse to Merge with eToys Direct  Mar 15, 2007 2:17 AM By Mark Del Franco

Jupiter, FL-based BabyUniverse, an online marketer of baby and maternity products, will merge with Denver-based toys merchant eToys Direct.

How Branding Relates to Lists and Data  Mar 12, 2007 12:32 AM By Steve Tamke

Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone






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