AffiliateJan 14, 2013 9:50 AM By Daryl Logullo
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
AffiliateOct 22, 2012 10:25 PM By Jim Tierney
Competing against Amazon is a tall order any time of year, but especially during the crush of the all-important holiday season. Here are seven tips for merchants to better compete against Amazon this holiday season.
AffiliateSep 27, 2012 8:07 PM By Tim Parry
Adam Greenberg, CEO and founder of nutritional supplement seller LuRong Living, will get in the batter
AffiliateSep 24, 2012 7:15 PM By Tim Parry
Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
AffiliateSep 10, 2012 2:31 AM By MCM staff
Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!
AffiliateSep 06, 2012 10:41 PM By MCM staff
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
AffiliateAug 21, 2012 10:23 PM By Mark Ballard
While advertisers were not happy that they would need to pay a cost-per-click where they hadn
AffiliateAug 21, 2012 2:01 AM By Jim Tierney
Amazon.com will soon begin delivery parcels to its U.K. online customers at nearly 5,000 convenience stores through collection network CollectPlus. Amazon began the trial run program a few months ago on a small scale with books and clothing and has now rolled it out nationwide.
AffiliateAug 02, 2012 12:21 AM By Tim Parry
Experts give their advice on preparing their sites
AffiliateAug 01, 2012 8:29 PM By MCM staff
Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.