Affiliate ARCHIVE

4 Lessons for Testing Landing Pages  Jan 14, 2013 9:50 AM By Daryl Logullo

If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.

7 Tips to Compete Against Amazon this Holiday Season  Oct 22, 2012 10:25 PM By Jim Tierney

Competing against Amazon is a tall order any time of year, but especially during the crush of the all-important holiday season. Here are seven tips for merchants to better compete against Amazon this holiday season.

LuRong Living CEO Signed by Miami Marlins  Sep 27, 2012 8:07 PM By Tim Parry

Adam Greenberg, CEO and founder of nutritional supplement seller LuRong Living, will get in the batter

Gold: Fairytale Brownies, Holiday 2011  Sep 24, 2012 7:15 PM By Tim Parry

Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.

Holiday Tip: Get Going with Google Shopping  Sep 10, 2012 2:31 AM By MCM staff

Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!

How Google Shopping will Disrupt Online Retail  Sep 06, 2012 10:41 PM By MCM staff

Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?

Are Traffic Levels Holding Up During the Google Shopping Transition?  Aug 21, 2012 10:23 PM By Mark Ballard

While advertisers were not happy that they would need to pay a cost-per-click where they hadn

Amazon Launches U.K. Parcel Delivery Program  Aug 21, 2012 2:01 AM By Jim Tierney will soon begin delivery parcels to its U.K. online customers at nearly 5,000 convenience stores through collection network CollectPlus. Amazon began the trial run program a few months ago on a small scale with books and clothing and has now rolled it out nationwide.

8 Tips for Transitioning to Google Shopping  Aug 02, 2012 12:21 AM By Tim Parry

Experts give their advice on preparing their sites

Will Google Shopping Cannibalize Marketplace Sales?  Aug 01, 2012 8:29 PM By MCM staff

Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at

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