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Holiday Tip: Get Going with Google Shopping  Sep 10, 2012 2:31 AM By MCM staff

Another tip for the holidays? How about a tip for right now! Zach Morrison, vice president and director of SEM at Elite SEM, says you better be working on Google Shopping before it’s too late!

How Google Shopping will Disrupt Online Retail  Sep 06, 2012 10:41 PM By MCM staff

Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?

Are Traffic Levels Holding Up During the Google Shopping Transition?  Aug 21, 2012 10:23 PM By Mark Ballard

While advertisers were not happy that they would need to pay a cost-per-click where they hadn

Amazon Launches U.K. Parcel Delivery Program  Aug 21, 2012 2:01 AM By Jim Tierney

Amazon.com will soon begin delivery parcels to its U.K. online customers at nearly 5,000 convenience stores through collection network CollectPlus. Amazon began the trial run program a few months ago on a small scale with books and clothing and has now rolled it out nationwide.

8 Tips for Transitioning to Google Shopping  Aug 02, 2012 12:21 AM By Tim Parry

Experts give their advice on preparing their sites

Will Google Shopping Cannibalize Marketplace Sales?  Aug 01, 2012 8:29 PM By MCM staff

Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.

A Look Inside Tool King’s Google Shopping Transition Toolbox  Aug 01, 2012 7:53 PM By Tim Parry

With more than 120,000 SKUs in its inventory, Tool King has its work cut out for it as it makes the transition to Google Shopping. Multichannel Merchant senior content manager Tim Parry sat down with Ben Skigen, Toolking.com

Google Shopping: Video to the Rescue  Aug 01, 2012 7:05 PM By Dr. Melody King

Your product videos can counteract the loss of Google Shopping site traffic this holiday season.

Pay-to-Play: Google’s Free Ride is Over  Aug 01, 2012 9:31 AM By Tim Parry

Google Product Listings is being phased out in favor of Google Product Search, a commercial shopping portal built on its Product Listing Ads platform. Here’s a look at what you need to do to get your site ready for the October 1st transition.

Meet the 2012 MCM Awards Judges  Jul 31, 2012 7:55 PM By Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …






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