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Eight Steps to Optimizing Circulation  Mar 12, 2007 12:21 AM By Monica Smith

The past holds the keys to the future

Getting Blocked? It’s Probably Not Your Content  Mar 02, 2007 1:40 AM By Ken Magill

(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.

Mark Your Calendars  Mar 01, 2007 10:30 PM By Jim Tierney

Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:

RESOURCE GUIDE: Alternate Payment Systems  Mar 01, 2007 10:30 PM By MCM staff

Merchants operating businesses through the mid-1960s were in the habit of receiving two types of payments from customers: cash and checks. From the mid-1960s

Live from NRF: A.R.M.E.D. and Dangerous  Jan 18, 2007 3:09 AM By Melissa Dowling

New York

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?  Jan 08, 2007 10:39 PM By Jim Coogan

Web buyers represent an ever-increasing portion of a catalog

Ask the Fulfillment Doctor: Dashboard Dials  Jan 03, 2007 9:50 PM By Curt Barry

Imagine a series of dials in the corporate cockpit that reflect key indicators in customer service, sales tracking, and profitability. When tightly structured, these dials can give management an accurate and timely picture of the business

Critical issues and trends  Dec 01, 2006 10:30 PM By Sherry Chiger

At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one

Double the deals  Dec 01, 2006 10:30 PM By Jim Tierney

Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last






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