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AffiliateMar 26, 2007 9:43 PM By Jude Hoffner
Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.
AffiliateMar 15, 2007 2:17 AM By Mark Del Franco
Jupiter, FL-based BabyUniverse, an online marketer of baby and maternity products, will merge with Denver-based toys merchant eToys Direct.
AffiliateMar 12, 2007 12:32 AM By Steve Tamke
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone
AffiliateMar 12, 2007 12:21 AM By Monica Smith
The past holds the keys to the future
AffiliateMar 02, 2007 1:40 AM By Ken Magill
(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
AffiliateMar 01, 2007 10:30 PM By Jim Tierney
Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:
AffiliateMar 01, 2007 10:30 PM By MCM staff
Merchants operating businesses through the mid-1960s were in the habit of receiving two types of payments from customers: cash and checks. From the mid-1960s
AffiliateJan 18, 2007 3:09 AM By Melissa Dowling
AffiliateJan 08, 2007 10:42 PM By David Rosen
With a large and active e-commerce marketing lists
AffiliateJan 08, 2007 10:39 PM By Jim Coogan
Web buyers represent an ever-increasing portion of a catalog