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Can You Trust Your Test Results?  Mar 26, 2007 9:43 PM By Jude Hoffner

Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.

BabyUniverse to Merge with eToys Direct  Mar 15, 2007 2:17 AM By Mark Del Franco

Jupiter, FL-based BabyUniverse, an online marketer of baby and maternity products, will merge with Denver-based toys merchant eToys Direct.

How Branding Relates to Lists and Data  Mar 12, 2007 12:32 AM By Steve Tamke

Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone

Eight Steps to Optimizing Circulation  Mar 12, 2007 12:21 AM By Monica Smith

The past holds the keys to the future

Getting Blocked? It’s Probably Not Your Content  Mar 02, 2007 1:40 AM By Ken Magill

(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.

RESOURCE GUIDE: Alternate Payment Systems  Mar 01, 2007 10:30 PM By MCM staff

Merchants operating businesses through the mid-1960s were in the habit of receiving two types of payments from customers: cash and checks. From the mid-1960s

Mark Your Calendars  Mar 01, 2007 10:30 PM By Jim Tierney

Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:

Live from NRF: A.R.M.E.D. and Dangerous  Jan 18, 2007 3:09 AM By Melissa Dowling

New York

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?  Jan 08, 2007 10:39 PM By Jim Coogan

Web buyers represent an ever-increasing portion of a catalog






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