AffiliateJan 08, 2007 10:39 PM By Jim Coogan
Web buyers represent an ever-increasing portion of a catalog
AffiliateJan 03, 2007 9:50 PM By Curt Barry
Imagine a series of dials in the corporate cockpit that reflect key indicators in customer service, sales tracking, and profitability. When tightly structured, these dials can give management an accurate and timely picture of the business
AffiliateDec 01, 2006 10:30 PM By Sherry Chiger
At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one
AffiliateDec 01, 2006 10:30 PM By Jim Tierney
Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last
AffiliateNov 30, 2006 9:04 PM By Brian Quinton
(Searchline) In a just and well-regulated world, buying your company
AffiliateNov 09, 2006 10:26 PM By Stephanie Miller
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
AffiliateNov 06, 2006 10:19 PM By Jim Coogan
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
AffiliateNov 06, 2006 8:22 PM By MCM staff
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
AffiliateNov 01, 2006 10:30 PM By Curt Barry
The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis
AffiliateNov 01, 2006 7:30 PM By MCM staff
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,