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Double the deals  Dec 01, 2006 10:30 PM By Jim Tierney

Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last

Should You Buy Your Brand?  Nov 30, 2006 9:04 PM By Brian Quinton

(Searchline) In a just and well-regulated world, buying your company

The Key to Holiday E-mail Success  Nov 09, 2006 10:26 PM By Stephanie Miller

During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.

Keeping Your Circulation Healthy  Nov 06, 2006 10:19 PM By Jim Coogan

Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.

Top 10 E-commerce Tests for the Holiday Season  Nov 06, 2006 8:22 PM By MCM staff

In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.

Juggling Web AND Phone Contacts  Nov 01, 2006 10:30 PM By Curt Barry

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis

A hopeful holiday  Nov 01, 2006 7:30 PM By MCM staff

Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,

Yankee Candle Co. Sold  Oct 26, 2006 2:44 AM By Jim Tierney

Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.

Base Marketing Investments on Customer Value  Oct 09, 2006 5:23 PM By Marc Fanelli

You

Online Marketers, Shoppers Getting a Jump on Holiday 2006  Oct 05, 2006 2:32 AM By Heather Retzlaff

Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association Shop.org and comparison shopping Website Shopzilla,






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