During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis
Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,
Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.
Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association Shop.org and comparison shopping Website Shopzilla,
Source codes teach us almost everything we need to know about catalog circulation.