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4 Tips for Effective Multichannel Selling  Jul 20, 2012 11:45 PM By Stephen Bulger

Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.

Here are four tips for effective multichannel selling.

Google Executive Shares Secret Behind Google Shopping  Jul 15, 2012 11:14 PM By MCM staff

Why is Google phasing out Google Product Listings in favor of the pay-to-play Google Shopping? Jon Venverloh, senior manager of product partnerships at Google, explains why in this video posted to YouTube by Mercent. Venverloh, who begins speaking at the 4:17 mark, says customers will benefit because retailers will have to focus closer on the quality of data they serve up to Google.

How to Prepare Your Site for Google Shopping  Jul 12, 2012 12:46 AM By Andy Dunn

If you

2012 Multichannel Merchant Awards Entry Rules  Jun 30, 2012 12:01 AM By MCM staff

1. Penton Media Inc. d/b/a Multichannel Merchant (

Merchants Need to Act on Google Shopping Now  Jun 28, 2012 5:00 PM By Jim Tierney

As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.

Using Business Intelligence Solutions to Hone Strategies  Jun 02, 2012 8:15 AM By Curt Barry

Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.

It’s 11:00 PM: Do You Know Where Your Inventory Is?  Jun 02, 2012 2:45 AM By Ernie Schell

The Holy Grail of multichannel commerce is unifying databases to simplify both the management of all business data and the operation of systems that rely on it, thus eliminating independent data silos that segregate data and require duplication of effort

How to Recognize Online Fraud  May 17, 2012 12:51 AM By Jim Tierney

Online fraud moves rapidly worldwide and is often impossible to identify. Here’s a few things you need to know about recognizing online fraud.

Why Online Merchants Need to Measure Lifetime Value  Apr 30, 2012 6:23 AM By Daryl Logullo

LTV is all the purchases the online buyer has made during his lifetime plus the purchases he

Behavioral Marketing Program Increases Conversion Rates for Footwear etc.  Feb 24, 2012 2:24 AM By Angel Morales

With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.






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