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AffiliateAug 01, 2012 7:53 PM By Tim Parry
With more than 120,000 SKUs in its inventory, Tool King has its work cut out for it as it makes the transition to Google Shopping. Multichannel Merchant senior content manager Tim Parry sat down with Ben Skigen, Toolking.com
AffiliateAug 01, 2012 7:05 PM By Dr. Melody King
Your product videos can counteract the loss of Google Shopping site traffic this holiday season.
AffiliateAug 01, 2012 9:31 AM By Tim Parry
Google Product Listings is being phased out in favor of Google Product Search, a commercial shopping portal built on its Product Listing Ads platform. Here’s a look at what you need to do to get your site ready for the October 1st transition.
AffiliateJul 31, 2012 7:55 PM By Erin Lynch
Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …
AffiliateJul 20, 2012 11:45 PM By Stephen Bulger
Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.
Here are four tips for effective multichannel selling.
AffiliateJul 15, 2012 11:14 PM By MCM staff
Why is Google phasing out Google Product Listings in favor of the pay-to-play Google Shopping? Jon Venverloh, senior manager of product partnerships at Google, explains why in this video posted to YouTube by Mercent. Venverloh, who begins speaking at the 4:17 mark, says customers will benefit because retailers will have to focus closer on the quality of data they serve up to Google.
AffiliateJul 12, 2012 12:46 AM By Andy Dunn
AffiliateJun 30, 2012 12:01 AM By MCM staff
1. Penton Media Inc. d/b/a Multichannel Merchant (
AffiliateJun 28, 2012 5:00 PM By Jim Tierney
As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
AffiliateJun 02, 2012 8:15 AM By Curt Barry
Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.