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How to Recognize Online Fraud  May 17, 2012 12:51 AM By Jim Tierney

Online fraud moves rapidly worldwide and is often impossible to identify. Here’s a few things you need to know about recognizing online fraud.

Why Online Merchants Need to Measure Lifetime Value  Apr 30, 2012 6:23 AM By Daryl Logullo

LTV is all the purchases the online buyer has made during his lifetime plus the purchases he

Behavioral Marketing Program Increases Conversion Rates for Footwear etc.  Feb 24, 2012 2:24 AM By Angel Morales

With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.

How Amazon Extends Its Brand with Facebook  Feb 06, 2012 11:55 PM By Janice Smithers

As part of the review I looked at Amazon

Google Shopping RSS Feed  Jan 01, 2012 8:01 PM By MCM staff

 

2011 in Review: Chapter 11 Filings Subside  Dec 28, 2011 5:03 AM By Tim Parry

Harry & David, Orchard Brands and Borders were among the big-name retailers that filed for Chapter 11 in 2011. But while the financial crisis of 2008 forced several merchants to file for bankruptcy

Publisher’s Note: Fulfilling Our Promises  Dec 14, 2011 10:30 PM By MCM staff

at this time of year, the true superheroes of the season may well be the operations and fulfillment folks

Opinion: Small Business Saturday is All About American Express  Nov 22, 2011 8:10 PM By Tim Parry

No matter how you look at it, and despite its denial, Small Business Saturday is all about American Express.

Ernie Schell’s Guide to SaaS Provider and Systems  Nov 17, 2011 4:17 AM By Ernie Schell

Here

7 Tips for Partnering with Mommy Bloggers  Nov 08, 2011 1:47 AM By Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic






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