Affiliate ARCHIVE

7 Tips for Partnering with Mommy Bloggers  Nov 08, 2011 1:47 AM By Tim Parry

Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic

You may be Overspending on Paid Search  Nov 04, 2011 11:35 PM By Paul Cook

Paid search isn

Managing the ecommerce eco-verse  Nov 02, 2011 9:30 PM By Ernie Schell

Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The

Last Minute Holiday Tips May Help You Stand Out  Oct 30, 2011 11:29 PM By MCM staff

Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant

How Steve Jobs Changed the Catalog and Ecommerce Industries  Oct 06, 2011 9:50 PM By Melissa Dowling

As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it

How to Create a Blended Acquisition Strategy  Oct 01, 2011 9:30 PM By MCM staff

Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values

Frederick’s of Hollywood: Up Close and Personal  Sep 27, 2011 1:03 AM By Jim Tierney


Sport Supply Group to Rebrand as BSN Sports  Aug 04, 2011 9:39 PM By Tim Parry

Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.

Will Amazon Win CA Tax Referendum?  Jul 27, 2011 7:45 PM By Jim Tierney filed a petition earlier this month for a referendum with the California attorney general’s office, asking voters to overturn a new state law that there that requires online retailers to collect sales tax

Signature Styles Chapter 11 Case Hits a Snag  Jul 05, 2011 7:14 PM By Jim Tierney

Signature Styles has run into a snag in its Chapter 11 bankruptcy case. The trustee overseeing the case told a judge that Signature Styles, a division of private equity firm Patriarch Partners that was formed to purchase Spiegel Brands two years ago, shouldn

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