Everyone wants to feel appreciated—especially customers. They want customized products and offers, and other signs that they are valued and understood.
But you need data to do all that.
Want to give consumers the holistic experience they are looking for? Put the following steps into practice at the front end of your data acquisition process:
• Make data collection a seamless part of the transaction process. Staff errors are minimized when it’s less cumbersome.
• Use personal information wisely. Respect your customers’ privacy, and they will be more likely to continue their relationship with your company.
Denise Hopkins is vice president of marketing and product development for Experian Marketing Services.