IBM To Acquire Silverpop

IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements (via PR Newswire)

Advanced B2B and B2C Capabilities Bolster IBM’s Global Leadership Position In Cloud-Based Marketing Automation and Customer Engagement Solutions IBM Corporation logo. (PRNewsFoto/IBM Corporation) ARMONK, N.Y., April 10, 2014 /PRNewswire/ — IBM (NYSE…

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