IBM’s Jay Henderson Talks About Black Friday Showrooming

Nov 30, 2013 4:14 PM  By

Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.

[RELATED: Black Friday Mobile Sales Surge 43%]

Henderson said showrooming had definitely helped ecommerce numbers grow on Thanksgiving Day and Black Friday. Black Friday total online sales for department stores grew by 61.4% over 2012, with mobile percentage of sales growing by 46.4%.

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However, Henderson doesn’t think one channel is going to cannibalize bricks and mortar – it’s more a matter of a strong holiday shopping season.