Improving Usability and Winning Customer Loyalty

Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this executive summary from Multichannel Merchant, you will learn:

  • How site search can improve the overall user experience
  • Why a poorly-built checkout can drive customers away
  • Why you need to optimize your site – and emails – for a mobile audience

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