Jay Greenberg: 2011 MCM Awards Judge

Judge: Jay Greenberg
Company and position: Director of Ecommerce Marketing at Bed Bath & Beyond
Years as an MCM Awards judge: 2


How would you describe your job and what you do?
Marketing of website, SEO, user experience

Why do you think you were chosen to be an MCM Awards judge?
User experience, made many mistakes, learned from those mistakes, keep testing, been through numerous technology integrations, identify business rules for that business, etc. Can systematically review websites and identify elements done well vs. opportunities to improve.

What direct marketing subject could you talk about all day?
Test vs. control.

What excites you most outside the office?

What was your first job?
I flipped burgers at a McDonald’s.

In high school, I was:
learning, having fun and playing sports.

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