Keeping Paper Weight Low For Postage Breaks

IT’S NOT ONLY THE PRICE OF PAPER MAILERS HAVE TO CONSIDER WHEN SELECTING A STOCK’S WEIGHT; they also need to make sure the printed piece won’t weigh more than 3.3 oz. so it qualifies as a Standard Mail flat.

Gifts cataloger Ross-Simons’ letter-size books are mailed under 3 oz., which necessitated that “we sacrifice paper weight in order to get maximum pages per piece mailed,” says vice president of marketing Larry Davis. The mailer currently uses 36-lb. paper for the catalog body pages and a 50-lb. to 60-lb. stock for the cover.

Standard Mail that weighs 3.3 oz. or less is charged only a per-piece rate by the U.S. Postal Service, while Standard Mail pieces weighing more than 3.3 oz. are charged a per-piece and per-pound rate.

If the Postal Service relaxed the 3.3 oz. weight limit for Standard Mail, what would Ross-Simons do? “We would absolutely go back to a higher weight of paper if the USPS would relax the weight restrictions, without a parallel increase in postage costs,” Davis says.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.