Letter: He’s Down With Variable Data Printing

HE’S DOWN WITH VDP

I WAS EXCITED TO READ your article “Variable data printing update” in the March issue. It’s about time that someone started to call out the value and tremendous opportunities in personalized marketing.

We have been using VDP in our direct marketing for more than five years. We use PURL sites for marketing to drive efficient and convenient transactions for our customers.

Use of these printing techniques has increased customer lifetime value by more than 350%. This in turn allows us to invest more in Internet-related customer acquisition while outflanking our competition.

We have spent the past two years developing a new Internet commerce platform that automates what we call event-driven marketing. EDM uses a single database environment to drive personalized marketing/promotional messaging in every communication with our customers. From the CSR deck to site analytics, all data is captured and influences the next communication based on prioritized business objectives.

We are now launching our new platform and are really excited about the growth opportunities for our businesses in the U.S. and EU.

Thanks again for your article on VDP — hopefully marketers will start to listen.

Noah M. Gresham, CEO/partner
American Internet Holdings

LET’S HEAR FROM YOU!

Let us know how we’re doing.

Send us any comments on recent articles or issues, or perhaps a multichannel shopping tale you’d like to share.

HOW TO CONTACT US:

E-mail: melissa.dowling@penton.com

Phone: 203-358-9900

Fax: 203-358-5823

Letter: 11 River Bend Drive South, Box 4949 Stamford, CT 06907

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.