Listrak CEO Ross Kramer on Email Marketing, IRCE Debut

Jun 04, 2014 9:47 AM  By

Listrak CEO Ross Kramer is a regular contributor to Multichannel Merchant. In the above video, Kramer talks with me about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts.

And on June 11, Kramer will make his IRCE speaking debut, alongside Katherine Klinger of The Grommet. Kramer and Klinger’s IRCE session is “Major Impact: Refining Your E-Mail Marketing Program to Optimize Results.”

[Check out more content from IRCE 2014 here]

From the session description: An already-functional email program can take a quantum leap in results with the right refinements, short of a complete overhaul, as The Grommet, a marketplace for yet-to-be discovered products, found when it looked for ways to boost email marketing results.

A combination of A/B offer and offer frequency testing identified the combination that had the highest conversion rate and the lowest conversion cost. Other strategic adjustments increased the number of new subscribers to its daily email by 98%, reduced time to convert by 25% and increased revenue overall by 750% year over year.

Definitely a must-attend session for everyone looking to boost their email marketing results.