Listrak’s Ross Kramer at IRCE 2013

Jun 11, 2013 6:14 PM  By

Ross Kramer, CEO of Listrak, sits down with Multichannel Merchant senior content manager Tim Parry, at IRCE 2013 and talks about how his clients are feeling as they get ready for Holiday 2013.

Kramer also shares how social media and email marketing are working hand-in-hand, how what sort of trigger messages are working, how to make your emails mobile-ready and his views on the Marketplace Fairness Act.

After you watch this video, read the following article by Ross Kramer: 5 Ways to Acquire and Keep the Right Subscribers.