Lists and Prospecting: Who’s Who Among the Consumer Co-op Databases

ABACUS

Headquarters: Broomfield, CO, 303-410-5100

Founded: 1990; Abacus Alliance launched in 1991

Parent firm: DoubleClick

Number of consumer catalogers in co-op: 1,150

Number of names: 65 million households that purchased from two or more companies in the past 12 months

Key category attributes: target by channel; statistically derived merchandise categories

Services: customer acquisition, customer file modeling, analytic tools, merge/purge, postal processing

Company names revealed to clients? no

Minimum number of names needed to join: 5,000 active buyers

Cost: $70/M for prospect names; $35/M-$40/M (based on volume) for outside list optimization; $45/M for customer file multiple applications

I-BEHAVIOR

Headquarters: White Plains, NY, 914-777-3777

Founded: 1999

Number of consumer catalogers in co-op: 467

Number of names: 45 million 12-month buyers

Key category attributes: SKU-level transactional data

Services: prospect models, consulting, segmentation, appending, list rental, buyer reactivation, inquiry activation, cross-sell models, e-mail prospecting and append services

Company names revealed to clients? no

Minimum number of names needed to join: none

Cost: $67/M for prospect names; $37/M for house file selections

NEXTACTION

Headquarters: Westminster, CO, 303-783-9701

Founded: 2002; co-op launched in 2003

Number of consumer catalogers in co-op: 470

Number of names: 27 million 12-month households

Key category attributes: SKU-level transactional data

Services: prospect names (including postmerge models and add-a-name pools), house file modeling, optimization of outside names

Company names revealed to clients? yes, within the client’s category

Minimum number of names needed to join: 15,000 12-month names

Cost: free testing; fees based on service; $55/M for prospect names; $40/M for house file selections

PREFER NETWORK

Headquarters: New York, 212-395-9898

Year founded: 1999; co-op launched in 2000

Parent firm: Catalog Marketing Services

Number of consumer catalogers in co-op: 350

Number of names: 30 million 12-month buyers

Key category attributes: SKU-level product categories

Services: prospecting, house file optimization, cross-member modeling, merchandise analytics

Company names revealed to clients: yes

Minimum number of names needed to join: companies with fewer than 40,000 12-month buyers must test at least twice

Cost: $70/M for prospecting names; $45/M for reactivation names

Z-24

Headquarters: Broomfield, CO, 303-460-6261

Founded: 1991

Parent firm: Experian

Number of consumer catalogers in co-op: 755

Number of names: 38 million 12-month buyers

Key category attributes: product class data

Services: custom modeling solutions, house file modeling, optimization of outside lists, enhanced list rental

Company names revealed to clients? yes

Minimum number of names needed to join: None, only that members contribute their entire active buyer files

Cost: $60/M for prospecting names; $40/M for reactivation