Lists and Prospecting: Who’s Who Among the Consumer Co-op Databases

ABACUS

Headquarters: Broomfield, CO, 303-410-5100

Founded: 1990; Abacus Alliance launched in 1991

Parent firm: DoubleClick

Number of consumer catalogers in co-op: 1,150

Number of names: 65 million households that purchased from two or more companies in the past 12 months

Key category attributes: target by channel; statistically derived merchandise categories

Services: customer acquisition, customer file modeling, analytic tools, merge/purge, postal processing

Company names revealed to clients? no

Minimum number of names needed to join: 5,000 active buyers

Cost: $70/M for prospect names; $35/M-$40/M (based on volume) for outside list optimization; $45/M for customer file multiple applications

I-BEHAVIOR

Headquarters: White Plains, NY, 914-777-3777

Founded: 1999

Number of consumer catalogers in co-op: 467

Number of names: 45 million 12-month buyers

Key category attributes: SKU-level transactional data

Services: prospect models, consulting, segmentation, appending, list rental, buyer reactivation, inquiry activation, cross-sell models, e-mail prospecting and append services

Company names revealed to clients? no

Minimum number of names needed to join: none

Cost: $67/M for prospect names; $37/M for house file selections

NEXTACTION

Headquarters: Westminster, CO, 303-783-9701

Founded: 2002; co-op launched in 2003

Number of consumer catalogers in co-op: 470

Number of names: 27 million 12-month households

Key category attributes: SKU-level transactional data

Services: prospect names (including postmerge models and add-a-name pools), house file modeling, optimization of outside names

Company names revealed to clients? yes, within the client’s category

Minimum number of names needed to join: 15,000 12-month names

Cost: free testing; fees based on service; $55/M for prospect names; $40/M for house file selections

PREFER NETWORK

Headquarters: New York, 212-395-9898

Year founded: 1999; co-op launched in 2000

Parent firm: Catalog Marketing Services

Number of consumer catalogers in co-op: 350

Number of names: 30 million 12-month buyers

Key category attributes: SKU-level product categories

Services: prospecting, house file optimization, cross-member modeling, merchandise analytics

Company names revealed to clients: yes

Minimum number of names needed to join: companies with fewer than 40,000 12-month buyers must test at least twice

Cost: $70/M for prospecting names; $45/M for reactivation names

Z-24

Headquarters: Broomfield, CO, 303-460-6261

Founded: 1991

Parent firm: Experian

Number of consumer catalogers in co-op: 755

Number of names: 38 million 12-month buyers

Key category attributes: product class data

Services: custom modeling solutions, house file modeling, optimization of outside lists, enhanced list rental

Company names revealed to clients? yes

Minimum number of names needed to join: None, only that members contribute their entire active buyer files

Cost: $60/M for prospecting names; $40/M for reactivation

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.