Lists & Data Strategies: What’s New in List and Data Solutions

Evansville, IL-based multichannel e-marketing agency ConsumerBase said it has completed a provisional patent application for the process of matching online-captured data to offline data and packaging them as a single bundle. The yet-to-be-named process takes Internet click-stream data and overlays them onto ConsumerBase’s database of postal information. For instance, a marketer planning a direct mail campaign for fishing gear could target prospects more efficiently by directing mailings to those who have shown interest in e-mails related to outdoor activities. The company expects to have full patent protection within the next 12 months.

Chicago-based database marketing provider Alterian has partnered with Lanham, MD-based database marketing agency Merkle to improve operational efficiencies and deliver gains in database functionality, increase development speed, and enable faster execution of complex campaigns. Alterian’s database tools provide marketers with hands-on access to data and the ability to run rapid, complex analytical queries from their desktops and then execute campaigns to segments selected through this analysis.

QuickAddress for Multichannel Retail, from Boston-based QAS, contains the company’s core address validation products as well as new Address Type Indicator functionality designed to make it easier for mailers to select the lowest-cost carrier for each address.

Hackensack, NJ-based list services firm Mokrynskidirect is launching the YourGenie Merchant Alliance program with Chicago-based database marketing company Wheaton Group. With the YourGenie Merchant Alliance, consumers can visit a Website and make a “wish” for anything from customized travel arrangements to home office furniture to expert information. The wishes are then sent to the appropriate participating merchants, who can contact the consumers and optimally close a sale and gain a customer.

Schaumburg, IL-based information solutions company Experian has launched Prospectvue, a prospecting solution that enables multichannel merchants to target and connect with their best customers and prospects by reducing campaign cycle times, providing greater insight to make more-profitable selections, and improving communications and accurate measurement of responsiveness across the campaign process.

Westminster, CO-based NextAction Corp. has released MatchPlus, a tool for catalogers to reduce the number of unknown source sales. The service, available exclusively to NextAction co-op members, can be customized to match its client needs.

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