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Mobile ARCHIVE

Vibes WalletAds Offers Frictionless Experience for Pep Boys  Apr 28, 2016 10:28 AM By Daniela Forte

Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.

The Product Video and Mobile Explosion  Feb 17, 2016 2:14 PM By Daniela Forte

Product ecommerce videos saw an exciting year in 2015 with mobile stealing the show for videos. This infographic by Invodo recaps some of the year top results with product video.

Courting Your Consumer This Valentine’s Day  Feb 11, 2016 11:56 AM By Daniela Forte

This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers  Dec 22, 2015 5:10 PM By Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.

Retailers’ Apps Shows Mobile’s Growing Influence on Holiday Shopping  Dec 02, 2015 10:40 AM By MCM Staff

PORTLAND, OR–(Marketwired – December 01, 2015) – As holiday shopping results are tallied from the Thanksgiving to Cyber Monday time period, many are finding it was a banner year for mobile with more people shopping online than in stores and mobile traffic exceeding desktop traffic for the first time on Black Friday. To add depth […]

Are You Ready for Black Friday?  Nov 24, 2015 1:54 PM By Chester Ritchie

With time at a premium, consider these 3 actions that can help your business take Black Friday in stride and start a successful shopping season.

2015 Retail Trends Every Marketer Should Know  Nov 16, 2015 4:37 PM By Daniela Forte

By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season  Nov 12, 2015 12:02 PM By Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.

SMS Engagement Can Amplify Mobile Results For Merchants  Nov 01, 2015 6:09 PM By Brian Heikes

By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.






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