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Mobile ARCHIVE

Coach Launches New Mobile App  Oct 07, 2014 3:59 PM By Daniela Forte

Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

3 Strategies to Convert More Mobile Traffic  Sep 16, 2014 11:21 AM By Steve Wellen

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.

Adyen Enables Alipay Mobile Payments for Evernote  Sep 15, 2014 3:52 PM By Daniela Forte

Adyen, a global payment solutions provider, announced it is partnering with Evernote to launch Alipay’s new mobile optimized checkout for Evernote’s user base in China, according to a press release.

What Ecommerce Retailers Need to Translate in a Global-Local World  Sep 02, 2014 10:56 AM By Ian Henderson

To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.

Brick and Mortar Retailers Capitalize on Beacon Opportunity  Aug 26, 2014 4:41 PM By Rory Dennis

The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.

The Mobile Mind Shift: The Six Truths of Mobile Commerce  Aug 18, 2014 1:20 PM By Daniela Forte

Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.

The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.

Mobile App Marketing Grows Up  Jul 20, 2014 1:25 PM By Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?

Are Retailers Ready for Fast, Visual Mobile Ecommerce?  Jun 26, 2014 5:13 PM By Daniela Forte

Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.






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