Mobile ARCHIVE

More Luxury Shoppers Use Mobile, But Are Harder to Please  Jan 17, 2013 9:19 AM By MCM staff

Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.

Top 4 B2B Digital Content Strategies for 2013  Jan 17, 2013 9:00 AM By Erin Lynch

Just like their B2C counterparts, B2B businesses are looking for more ways to boost revenue while still giving their customers an interactive experience. Here are four strategies from a recent Chief Marketer article that marketers can do to convert leads into buyers.

Digital Lessons Learned in Holiday 2012  Jan 15, 2013 12:13 PM By MCM staff

ForeSee Results president and CEO Larry Freed (left) discusses lessons retailer learned about the digital consumer during the 2012 holiday season. Multichannel Merchant senior content manager Tim Parry conducts the interview.

How to Catch and Keep the Digital Shopper  Jan 14, 2013 9:17 AM By MCM staff

As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.

6 Contingency Planning Lessons Learned from Superstorm Sandy  Jan 07, 2013 10:57 PM By Elisa Berger, Ph.D.

Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

5 Tips to Turn Showrooming Consumers into In-store Customers  Dec 03, 2012 11:47 PM By Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

How to Design Email for Mobile Users  Dec 01, 2012 10:30 AM By MCM staff

If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.

Kalio Clients See 92% Increase in Holiday Traffic from Mobile Devices  Dec 01, 2012 4:25 AM By MCM staff

Kalio, Inc., a SaaS-based e-commerce provider focused exclusively on the needs of mid-sized retailers, today announced record results for its merchants during “Cyber Five,” which spans Thanksgiving Day through Cyber Monday.

Mobile Sparks 37% Rise in Wayfair.com’s Black Friday Weekend Sales  Nov 26, 2012 7:12 PM By MCM staff

reported more than $3.5 million in Black Friday sales, and a 37% increase in holiday weekend sales compared to Thanksgiving weekend 2011. In addition, Wayfair.com more than doubled the percent of revenue from mobile as shoppers snapped up deals on everything from lamps to barstools to generate one sale every three seconds throughout the day.






© 2014, Access Intelligence, LLC. All rights reserved.