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Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.
Kalio, Inc., a SaaS-based e-commerce provider focused exclusively on the needs of mid-sized retailers, today announced record results for its merchants during “Cyber Five,” which spans Thanksgiving Day through Cyber Monday.
reported more than $3.5 million in Black Friday sales, and a 37% increase in holiday weekend sales compared to Thanksgiving weekend 2011. In addition, Wayfair.com more than doubled the percent of revenue from mobile as shoppers snapped up deals on everything from lamps to barstools to generate one sale every three seconds throughout the day.
According to a survey conducted for Shop.org by BIGinsight, 129.2 million Americans plan to shop on Cyber Monday this year, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.
Rue La La announced today that it recorded record-breaking Thanksgiving Day sales and traffic across online and mobile. The company reported a more than 75% increase in mobile sales over last year, with 50% of mobile sales coming through the iPad. The company projects an over 50% increase in overall sales this holiday weekend over last year.
Thanksgiving is not just about the turkey this year, according to this infographic from Digitas, 29% of smartphone or tablet owners plan on shopping this holiday using their mobile devices.
The National Retail Federation said today that low October retail sales figures were down due to Superstorm Sandy and the impending fiscal cliff. NRF chief economist Jack Kleinhenz said in a press release that Superstorm Sandy will have short-term and long-term reverberations on the economy, and here’s why NRF president and CEO Matthew Shay said in the same release that the looming fiscal cliff is a larger threat to the overall economy.