Mobile ARCHIVE

Vince Camuto Expands Digital Engagement to Young Millennials  May 22, 2014 10:58 AM By Daniela Forte

Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.

How Alex and Ani Spreads Positive Energy Across Multiple Platforms  May 21, 2014 11:21 AM By Daniela Forte

The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.

Brands Missing Major Opportunities to Drive Mobile Engagement  May 20, 2014 11:22 AM By Daniela Forte

Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.

5 Ways your Business has to Change to Integrate Beacons  May 14, 2014 7:16 AM By Jonathan McKeever

Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.

How Augmented Reality Will Impact Consumers  Apr 29, 2014 2:32 PM By Janet Jaiswal

Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.

Native Mobile Messaging Is Growing  Apr 28, 2014 10:50 AM By Tim Parry

Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels.

Barneys New York Releases iPad App  Apr 22, 2014 10:00 AM By Tim Parry

The app allows users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, and provides background and insight into purchases.

Acme Tools Launches Mobile Commerce Site  Apr 22, 2014 7:23 AM By Tim Parry

The new Acme Tools mobile site is designed to reduce load time and enhance the user’s experience making it easier to browse, search and purchase using a smartphone.

4 Steps to Make the Most of your Mobile Strategies  Apr 19, 2014 12:12 PM By Janet Jaiswal

Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.

Mobile Barcode Scanning is a Win-Win  Apr 08, 2014 5:12 PM By Samuel Mueller

Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.






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