Mobile ARCHIVE

Ecommerce & Marketing Trends: What Retailers Need to Know Now for 2014  Dec 11, 2013 10:55 AM By Ed Braswell

As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.

How Effective Promotions Affected Cyber Weekend Sales  Dec 06, 2013 4:34 PM By Tim Parry

Ecommerce sales grew considerably over the Thanksgiving and Cyber Monday weekend, and the channel itself took a bigger slice of the pie when compared to in-store revenues. In this video, Adobe Digital Index principal analyst Tamara Gaffney talks about some of the holiday sales trends to date.

Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends  Dec 03, 2013 6:51 AM By MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.

Adobe Reports Record $2.29 Billion in Cyber Monday Sales  Dec 03, 2013 6:41 AM By Tim Parry

Cyber Monday ecommerce sales increased by 16% year-over-year to $2.29 billion, according to online shopping data compiled by Adobe for the Adobe Digital Index 2013. Here’s a look at Adobe’s breakdown of Cyber Monday by the hour, device and social referral traffic.

Top 10 Trends and Stats from Thanksgiving Weekend 2013  Dec 02, 2013 1:19 PM By Tim Parry

Thanksgiving weekend 2013 has come and gone. Here are the Top 10 interesting ecommerce and in-store facts and figures from the holiday weekend.

IBM’s Jay Henderson Talks About Black Friday Showrooming  Nov 30, 2013 4:14 PM By Tim Parry

Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.

Adobe: Black Friday Ecommerce Sales Just Miss $2 Billion  Nov 30, 2013 7:48 AM By Tim Parry

Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.

7 Ways to Support Your Holiday Sales with Mobile Strategies  Nov 06, 2013 11:38 AM By Matthew David

To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.

Google Study Reveals Internet is Top Choice Among Shoppers this Holiday Season  Nov 05, 2013 4:07 PM By Daniela Forte

A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.






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