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MobileJan 24, 2014 10:39 AM By MCM Staff
Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.
MobileJan 20, 2014 1:54 PM By Andrew Jeavons
Mobile technology has not only increased the effectiveness of the survey – it also reshaped the way we build our surveys.
MobileJan 16, 2014 3:00 PM By MCM Staff
As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app.
MobileJan 15, 2014 3:54 PM By Daniela Forte
Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.
MobileJan 01, 2014 9:39 PM By Iman Sadreddin
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.
MobileDec 16, 2013 1:29 PM By Daniela Forte
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
MobileDec 11, 2013 10:55 AM By Ed Braswell
As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.
MobileDec 10, 2013 2:39 PM By Jonathan Levitt
What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.
MobileDec 06, 2013 4:34 PM By Tim Parry
Ecommerce sales grew considerably over the Thanksgiving and Cyber Monday weekend, and the channel itself took a bigger slice of the pie when compared to in-store revenues. In this video, Adobe Digital Index principal analyst Tamara Gaffney talks about some of the holiday sales trends to date.
MobileDec 03, 2013 6:51 AM By MCM Staff
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
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