Mobile ARCHIVE

Mobile Marketing Set to Hit $400 Billion by 2015  May 09, 2013 3:56 PM By Erin Lynch

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.

How Mobile is Being Used In Store  May 09, 2013 2:28 PM By Erin Lynch

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.

The Power of SMS Marketing  May 08, 2013 6:08 PM By Erin Lynch

When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.

Reaching the Customer through Personalization  May 08, 2013 3:23 PM By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.

Omnichannel, In Store Data, and Mobile Are Retailers Top Priorities  May 08, 2013 2:37 PM By Erin Lynch

In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.

How to Deliver Tailored Mobile Marketing Campaigns  May 07, 2013 7:37 PM By Erin Lynch

A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.

Near Flawless Creative Execution  May 06, 2013 3:19 PM By

In our rush to embrace all things related to mobile, omni-channel, and social media, Bill LaPierre of Datamann keeps seeing a total disregard for good execution of basic catalog creative elements.

How to Optimize Search for Mobile Customers  May 02, 2013 8:28 PM By Erin Lynch

Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.

The Do’s and Don’ts of Email Marketing  May 02, 2013 7:31 PM By

In 2012, engagement with emails was the most popular online activity. How did that translate in terms of ROI from a marketing perspective? Well as my fellow employee Tom noted in a previous post, Listrak reported that emails in 2012… Read Full Article The post The Do’s and Don’ts of Email Marketing appeared first on […]

Know the Basics with Search Marketing  May 02, 2013 5:56 PM By Daniela Forte

Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.






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