Mobile ARCHIVE

Want More Tablet Sales? Improve the Shopping Experience  May 01, 2013 3:26 PM By Jonathan Levitt

Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.

Getting the Multi-Device Customer to Purchase  May 01, 2013 3:03 PM By Jim Davidson

According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.

Attracting and Retaining Mobile Users  Apr 30, 2013 4:13 PM By Daniela Forte

Attracting and retaining mobile customers can be a challenge. Consumers are more empowered and smarter than ever before especially when they are using mobile technology, according to this infographic from MerchantWarehouse.com. It shows how to attract and retain new customers using mobile technology.

How to Convince Shoppers to Buy on their Phones  Apr 29, 2013 1:03 AM By Ken Burke

While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion by 2017. The number sounds impressive, but it represents just 9% of predicted ecommerce sales. Given that roughly half of U.S. consumers use the Internet […]

Online Retailers Looking to Master Mobile Site Search  Apr 19, 2013 6:59 PM By Erin Lynch

Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.

Women Prefer In-Store Shopping Over Shopping via Smartphone  Apr 18, 2013 6:37 PM By MCM staff

While 53% of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a new study published by mobile-retail marketing platform provider Swirl.

Mobile Retargeting for the 21st Century  Apr 02, 2013 3:19 PM By Erin Lynch

What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.

5 Takeaways for Developing a Mobile and Tablet Strategy  Apr 01, 2013 8:04 PM By Erin Lynch

Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.

Executive Summary: How to Improve your Email Marketing  Mar 30, 2013 11:24 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

3 Retail Trends You Have to Know in 2013  Mar 27, 2013 6:07 PM By Steve Wellen

Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.






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