During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.
Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
Williams-Sonoma top the list for the e-tailing group’s 15th Annual Mystery Shopping Study For the Fourth Quarter of 2012. The e-tailing group released their Customer Experience Index results this week. Williams-Sonoma was followed by Nordstrom and Amazon in the top three.
Amazon extends its domination of ecommerce into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition. In the survey, which was conducted of more than 6,200 consumers during the peak holiday shopping season between Thanksgiving and Christmas, the online marketplace scored highest among 25 of the top mobile commerce companies.
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.
Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.
The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.