TechnologyJun 24, 2016 1:14 PM By Pau Sabria
User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.
TechnologyJun 16, 2016 11:10 AM By Ted Dhanik
Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.
TechnologyMay 31, 2016 5:27 PM By Mike O'Brien
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
TechnologyMay 13, 2016 6:57 AM By Adam Long
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.
TechnologyApr 28, 2016 11:01 AM By MCM Staff
Kawasaki Motors Corp., U.S.A. has selected Kibo for a distributed order management solution to support its new customer-focused ecommerce platform.
TechnologyJan 07, 2016 1:28 PM By Zeke Hamdani
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
TechnologySep 08, 2015 3:45 PM By Daniela Forte
Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.
TechnologyAug 20, 2015 3:40 PM By MCM Staff
Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.
TechnologyAug 03, 2015 10:12 AM By Gary Lee
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
TechnologyAug 02, 2015 9:24 AM By Tim Parry
And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.