Technology ARCHIVE

Neiman Marcus Expands Its Snap.Find.Shop Feature  Sep 08, 2015 3:45 PM By Daniela Forte

Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.

Oracle to Acquire Maxymiser  Aug 20, 2015 3:40 PM By MCM Staff

Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

Amazon Dash Buttons are Way Cooler Than Post-it-Notes  Aug 02, 2015 9:24 AM By Tim Parry

And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button. Launches New Online Catalog  Jun 30, 2015 3:39 PM By Daniela Forte has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

3 Tips to Beat the Creep Factor  Feb 24, 2015 8:39 AM By Jim Davidson

Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.

How to Select Your Next Email Service Provider  Feb 04, 2015 3:07 PM By Tim Parry

Choosing an email service provider is not a simple task. That’s not just because there are a large number of EPSs to choose from but also because you also need to choose what functions, services, bells and whistles are best for your organization’s needs.

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.

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