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Technology ARCHIVE

The Age of Authenticity: Retail Marketers Must Embrace UGC  Jun 24, 2016 1:14 PM By Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.

Mobile Marketing Best Practices:Targeting Brick-and-Mortar Shoppers  Jun 16, 2016 11:10 AM By Ted Dhanik

Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.

Steve Madden To Discuss the Unified Customer Experience at IRCE  May 31, 2016 5:27 PM By Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

Natural Language Generation Is Coming to Ecommerce  May 13, 2016 6:57 AM By Adam Long

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.

Kawasaki Selects Kibo for Distributed Order Management Solution  Apr 28, 2016 11:01 AM By MCM Staff

Kawasaki Motors Corp., U.S.A. has selected Kibo for a distributed order management solution to support its new customer-focused ecommerce platform.

How to Win Over the Hearts, Minds, and Business from Millennial Shoppers  Jan 07, 2016 1:28 PM By Zeke Hamdani

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

Neiman Marcus Expands Its Snap.Find.Shop Feature  Sep 08, 2015 3:45 PM By Daniela Forte

Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.

Oracle to Acquire Maxymiser  Aug 20, 2015 3:40 PM By MCM Staff

Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.

Beacons: The Next Kitten-Killer?  Aug 03, 2015 10:12 AM By Gary Lee

My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.

Amazon Dash Buttons are Way Cooler Than Post-it-Notes  Aug 02, 2015 9:24 AM By Tim Parry

And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.






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