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Technology ARCHIVE

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

Apple Watch Could Change Brand Marketers’ Timing  Oct 24, 2014 10:18 AM By Bart Heilbron

If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.

eBay CMO Talks About Global Branding Campaign  Oct 16, 2014 10:05 AM By Mike O'Brien

Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.

Chalkfly Sees AOV Increase with Response Website  Sep 04, 2014 9:23 AM By Daniela Forte

Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.

What Ecommerce Retailers Need to Translate in a Global-Local World  Sep 02, 2014 10:56 AM By Ian Henderson

To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.

One-to-One Takes On a Whole New Meaning  May 27, 2014 2:01 PM By Ellen Shannon

For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.

Isaac Mizrahi and the Omnichannel Experience  May 22, 2014 11:19 AM By Daniela Forte

Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.

How Alex and Ani Spreads Positive Energy Across Multiple Platforms  May 21, 2014 11:21 AM By Daniela Forte

The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.

Steve Madden Re-launches Website  Apr 19, 2014 1:55 PM By Tim Parry

The interactive, technology-driven SteveMadden.com integrates social sharing and editorial commerce, and offers its customers a speedier and superior shopping experience.

5 Ways to Enhance Digital Performance Right Now  Mar 09, 2014 4:40 PM By Robert DuRoss

In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.






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