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TechnologyNov 16, 2014 7:31 AM By MCM Staff
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
TechnologyOct 24, 2014 10:18 AM By Bart Heilbron
If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.
TechnologyOct 16, 2014 10:05 AM By Mike O'Brien
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
TechnologySep 04, 2014 9:23 AM By Daniela Forte
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.
TechnologySep 02, 2014 10:56 AM By Ian Henderson
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
TechnologyMay 27, 2014 2:01 PM By Ellen Shannon
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
TechnologyMay 22, 2014 11:19 AM By Daniela Forte
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
TechnologyMay 21, 2014 11:21 AM By Daniela Forte
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
TechnologyApr 19, 2014 1:55 PM By Tim Parry
The interactive, technology-driven SteveMadden.com integrates social sharing and editorial commerce, and offers its customers a speedier and superior shopping experience.
TechnologyMar 09, 2014 4:40 PM By Robert DuRoss
In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.
by Mike O'Brien
Posted 8 hours ago
Posted 8 hours ago