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TechnologyOct 28, 2013 3:28 PM By Alex Clifford
Does data have to be big? Or is there a different way of using ecommmerce data to get better marketing results? Here’s why real-time data can be used to email segments your audience based on their previous behavior.
TechnologyJul 31, 2013 10:49 AM By Erin Lynch
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?
TechnologyJul 12, 2013 11:02 AM By Daniela Forte
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
TechnologyJul 02, 2013 3:17 PM By Erin Lynch
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
TechnologyJul 02, 2013 10:10 AM By Erin Lynch
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.
TechnologyJul 01, 2013 10:47 AM By Erin Lynch
What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.
TechnologyJun 28, 2013 2:13 PM By Daniela Forte
U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.
TechnologyJun 27, 2013 2:38 PM By Richard Harris
De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.
TechnologyJun 19, 2013 4:03 PM By Erin Lynch
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
TechnologyJun 18, 2013 11:05 AM By Daniela Forte
While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?
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