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Technology ARCHIVE

Listrak’s Ross Kramer at IRCE 2013  Jun 11, 2013 6:14 PM By Tim Parry

Ross Kramer, CEO of Listrak, sits down with Multichannel Merchant senior content manager Tim Parry, at IRCE 2013 and talks about how his clients are feeling as they get ready for Holiday 2013.

Steps to Get Your PIM Omni-Channel Ready  Jun 10, 2013 2:53 PM By John Stephens

The opportunities and challenges associated with product catalogs and product information management (PIM) have never been more pronounced than they are today. Omni-channel initiatives and “long-tail” approaches to product catalogs have placed a new level of expectations on businesses, and on the merchandising, content, online, product, and marketing teams that support them. The issues arise […]

Making the Most of Social Media Engagement  Jun 10, 2013 1:50 PM By Erin Lynch

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven most popular social media fans and the best ways to engage with them.

SAP to Acquire hybris  Jun 06, 2013 12:59 PM By Erin Lynch

In what SAP is calling an effort to deliver the next-generation ecommerce platform, the software firm has announced plans to acquire the Swiss-based omnichannel technology company hybris.

Samuels Jewelers Transforms Online and In-store Shopping Experience  Jun 06, 2013 9:52 AM By Erin Lynch

Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.

Rakuten Acquires Webgistix for Undisclosed Amount  Jun 05, 2013 11:44 AM By Erin Lynch

In an announcement made during the IRCE conference in Chicago this week, Hiroshi Mikitani, Chairman and CEO of the global marketplace Rakuten, said his company has acquired Webgistix for an undisclosed amount of money.

An Inside Look into Amazon’s Global Enterprise  Jun 05, 2013 10:16 AM By Erin Lynch

Amazon launched it’s latest marketplace in India this week, making it the 10th marketplace for the ecommerce goliath. In this infographic from Amazon, you will get a glimpse into the countries it serves, how many fulfillment centers it has worldwide, and it’s third-party seller growth.

UserTesting.com Launches Enterprise Full-Service Testing Platform  Jun 05, 2013 9:57 AM By Erin Lynch

With access to over one million testers, UserTesting.com now offers usability testing designed for large businesses and retailers, complete with advanced targeting, expanded recruiting, live intercepts, moderated testing, quantitative metrics, and research and reporting services.

How to Dominate Search With Google Shopping  Jun 04, 2013 1:51 PM By Daniela Forte

Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.

7 Ways to Reduce Cart Abandonment  Jun 03, 2013 3:27 PM By Erin Lynch

When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.






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