When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
If you are thinking about bringing your brand to China in the near future, the most effective way to engage Chinese shoppers is through mobile, according to an infographic from the Alibaba Group. The use of mobile is so high that while sales in China are predicted to hit $15.7 billion in 2013, by 2015 it will skyrocket to nearly $42 billion.
International leader in ecommerce order fulfillment Webgistix announced this week the unveiling of SmartShip for ecommerce retailers. SmartShip will help make strategic approaches to inventory placement by leveraging Webgistix’s nationwide network of fulfillment centers to offer consumers faster and more economical shipping, according to a press release.
For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.
Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.
Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.
Location, technology and scalability are the three most important components when Karmaloop selects a third-party logistics partner. Renatta Hosein-Bishop, Inbound & Merchandising Operations Manager for Karmaloop will be talking about the “Best Practices in the Search & Selection of a 3PL Partner” at the Operations Summit in April in Columbus, OH.