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Technology ARCHIVE

Brown Printing Expands Mobile Solutions through Acquisition of Nellymoser  Mar 12, 2013 12:37 PM By MCM staff

Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.

How to Deliver a Better Experience to Today’s Multi-touch Shopper  Mar 11, 2013 2:20 PM By Jonathan Levitt

Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.

Abandoned Carts: Who Does it and How Can it Be Stopped  Mar 08, 2013 1:18 PM By MCM staff

Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.

Batch-and-blast Email Marketing is Not Dead  Mar 08, 2013 10:29 AM By Tim Parry

Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.

The 3 Most Important Components for Selecting a 3PL Partner  Mar 06, 2013 10:13 AM By Daniela Forte

Location, technology and scalability are the three most important components when Karmaloop selects a third-party logistics partner. Renatta Hosein-Bishop, Inbound & Merchandising Operations Manager for Karmaloop will be talking about the “Best Practices in the Search & Selection of a 3PL Partner” at the Operations Summit in April in Columbus, OH.

How to Optimize Customer Service Across Touchpoints  Mar 04, 2013 4:18 PM By Ken Burke

Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty

Growing Your Business with Order Management in the Cloud  Feb 26, 2013 8:36 AM By Fred Lizza

Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.

What Can We Learn from eBay and Amazon’s Q4? Go Mobile  Feb 21, 2013 12:29 PM By Erin Lynch

When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.

6 Best Practices for Acquiring Mobile Shoppers  Feb 21, 2013 8:18 AM By Gregory Kennedy

In a highly competitive market with millions of apps in the App Store, how do you acquire the highest value shoppers for your mobile retail app? TapSense has put together six best practices that outline how retailers can acquire shoppers and not just users for their mobile apps.

How to Stand Out From the Crowd in a Marketplace Environment  Feb 20, 2013 12:10 PM By Bernard Luthi

More consumers are shopping online than ever before, and not just for Christmas. According to figures from eMarketer, U.S. shoppers spent $343.43 billion in 2012 alone. Therefore, in this fast growing retail ecosystem it’s more important than ever for retailers, big or small, to stand out from the crowd.






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