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Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.
Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.
Location, technology and scalability are the three most important components when Karmaloop selects a third-party logistics partner. Renatta Hosein-Bishop, Inbound & Merchandising Operations Manager for Karmaloop will be talking about the “Best Practices in the Search & Selection of a 3PL Partner” at the Operations Summit in April in Columbus, OH.
Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty
Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.
When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.
In a highly competitive market with millions of apps in the App Store, how do you acquire the highest value shoppers for your mobile retail app? TapSense has put together six best practices that outline how retailers can acquire shoppers and not just users for their mobile apps.
More consumers are shopping online than ever before, and not just for Christmas. According to figures from eMarketer, U.S. shoppers spent $343.43 billion in 2012 alone. Therefore, in this fast growing retail ecosystem it’s more important than ever for retailers, big or small, to stand out from the crowd.
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by Aaron Beach
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by Eido Gal
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