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Is a merger between OfficeMax and Office Depot just a few days away? Although the office supply giants are keeping a tight lip, there have been several published reports within print and online media pointing all signs to yes.
For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.
In an attempt to close the gap between private-sector rivals FedEx and UPS, The U.S. Postal Service is seeking advice on how to create a new, high-technology system for routing mail and packages. The financially struggling USPS said it wants a “dynamic routing” strategy that can help it offer new products that could boost revenue such as same-day delivery and pickups at retail locations.
Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.
Ebay’s CEO John Donahoe said during the Goldman Sachs Technology and Internet Conference that he believes the ecommerce company can provide same-day delivery at scale. Donahoe said it can be done in a similar to the way the on-demand private driver company Uber conducts its business where private driving companies attempt to outbid each other for fares.
While most, if not all, holiday ecommerce reporting ends after Cyber Monday, EQ4 2012 examines trends through Christmas Eve, including an analysis of key performance indicators such as conversion rates and average order values by device and inbound referrer.
Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
Social Q & A connects shoppers to past customers through questions and answers. So how does it work? Products are for sale on an ecommerce site, according to this infographic by TurnToNetworks.com. Shoppers submit questions about the product. The questions are e-mailed to a selection of past customers who actually bought the product. Those customers return to the store site to answer the shopper questions. Answers are added to the product page and emailed to the shopper.
While your subscribers are not likely reading your emails in this fashion, it’s important to consider the story your brand tells in the inbox. This is especially true during times of the year when your email volume spikes. Here are some central storytelling themes you can use to help shape the narrative of your email program.
by Curt Barry
Posted 3 days ago
by Tommy Kelly
Posted 4 days ago