Technology ARCHIVE

The Shopping Trends of the Working Consumer  Feb 13, 2013 1:55 PM By MCM staff

Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.

Ebay CEO Says Same-day Delivery Possible  Feb 13, 2013 9:39 AM By Erin Lynch

Ebay’s CEO John Donahoe said during the Goldman Sachs Technology and Internet Conference that he believes the ecommerce company can provide same-day delivery at scale. Donahoe said it can be done in a similar to the way the on-demand private driver company Uber conducts its business where private driving companies attempt to outbid each other for fares.

Monetate Ecommerce Quarterly Sheds Light on Shipping Offer Effectiveness and Holiday Shopping Behaviors  Feb 08, 2013 6:30 PM By MCM staff

While most, if not all, holiday ecommerce reporting ends after Cyber Monday, EQ4 2012 examines trends through Christmas Eve, including an analysis of key performance indicators such as conversion rates and average order values by device and inbound referrer.

Google Acquires Channel Intelligence for $125 Million  Feb 07, 2013 2:34 PM By Erin Lynch

Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”

Zappos Sees 85,000 Site Visits After Facebook Activity  Feb 06, 2013 2:47 PM By Erin Lynch

After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.

Social Q & A For Online Shopping  Feb 04, 2013 2:22 PM By MCM staff

Social Q & A connects shoppers to past customers through questions and answers. So how does it work? Products are for sale on an ecommerce site, according to this infographic by TurnToNetworks.com. Shoppers submit questions about the product. The questions are e-mailed to a selection of past customers who actually bought the product. Those customers return to the store site to answer the shopper questions. Answers are added to the product page and emailed to the shopper.

How to Make your Email Program a Best Seller  Jan 31, 2013 9:59 AM By Jim Davidson

While your subscribers are not likely reading your emails in this fashion, it’s important to consider the story your brand tells in the inbox. This is especially true during times of the year when your email volume spikes. Here are some central storytelling themes you can use to help shape the narrative of your email program.

RibbedTee.com Sees Boost in Sales with New Shipping System  Jan 30, 2013 10:41 AM By Erin Lynch

By revamping shipping options for his customers and technology within the checkout process, CEO and founder of RibbedTee.com, Mike Schwarz, said the t-shirt company saw a jump in sales and conversion rates, including a 31% growth in revenue.

Amazon to Open Third Fulfillment Center in California  Jan 22, 2013 9:20 AM By Erin Lynch

Amazon has announced plans to open a new one million-square-foot fulfillment center in Tracy, California, making it the third one in the state for the ecommerce company.

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.






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