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Marketplaces ARCHIVE

Busting the Top 5 Ecommerce Myths  Dec 21, 2012 9:01 PM By Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.

10 Steps to Beef Up Your Tax Approach  Dec 20, 2012 1:01 AM By MCM staff

Last year, Congress introduced the Marketplace Fairness Act to give states the power to enforce sales tax rules on all online sales

Remote Language Translation: Strengthen Your Cross-Channel Customer Support Strategy  Dec 11, 2012 7:31 PM By Liz Elting

In order to keep customer retention, retailers need to focus on customer satisfaction. As retailers become more global, it

How 1-800-Flowers Creates a Unique Mobile Experience  Dec 03, 2012 10:03 PM By Jim Tierney

Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.

Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy  Dec 01, 2012 10:30 AM By Herschell Gordon Lewis

Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that

Case Study: Orvis Moves to Multichannel Media Production System  Dec 01, 2012 10:30 AM By Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

Making Google PLAs Work for You  Nov 15, 2012 10:41 PM By MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

5 Tips to Improve Holiday Shipping Efficiency  Nov 12, 2012 10:26 PM By Jason Hodges

The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.

Amazon.com Launches Amazon Wine  Nov 10, 2012 2:27 AM By Jim Tierney

Online giant Amazon.com launched Amazon Wine on Thursday

Sales and Use Tax Issue Has Potential to Get Messy  Oct 31, 2012 9:19 PM By Kevin R. Haley

For the first time since the Supreme Court






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